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How to start a referral rewards program that actually works

BirdEye

In order to grow your business, retain customers, and reach your revenue goals, it’s time to start a referral rewards program. What is a referral program? What is word-of-mouth marketing? You’re not spending a chunk of your budget on advertising or marketing campaigns to acquire them.

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21 surefire tips to boost your restaurant social media marketing efforts

BirdEye

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

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Building Better Loyalty Programs Through Great Customer Experience with Aleksander Kaczmarek

ShepHyken

Brands must understand customer needs and motivations when designing loyalty programs to make them engaging and memorable. For more insights on loyalty programs, customer engagement, and enhancing customer experience, check out Driving Loyalty: Market Insights on Car Rentals & Reward Programs report by CarTrawler.

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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The Ultimate Leadership Guide to Creating a Winning Customer-First Culture

C3Centricity

Leaders can set the tone for truly customer-first personalisation by emphasising a data-driven approach that moves beyond mere marketing to holistic, meaningful interactions. Leaders looking to build personalised experiences should aim to integrate insights across all customer touchpoints, not just in marketing. Source: Retail Dive.

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4 customer-based strategies health care can learn from retail

Alida

Smartphone and personal computer buyers have countless options on the market today. Plus, the community has inspired a website redesign and improvements to internal operations and marketing strategies that put patients first. Encourage engagement and positive behaviors with tech-enabled rewards programs.

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