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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? B2B leaders who operationalize these elements build trust, reduce churn, and become part of the customers long-term roadmap. Three Ways to Sell Value in B2B Markets.

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Delivering Value in B2B: Personalized, Scalable, and Measurable CX Across the Customer Journey – Part 3 of 3

eglobalis

A retailer using Adobe Marketing Cloud gets a different roadmap, KPI set, and training path than a media firm. Ciscos B2B playbooks articulate different value outcomes for telco engineers (redundancy, throughput), procurement (contract flexibility), and marketing leaders (customer experience impact).

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Moreover, CX is emerging as a critical differentiator in B2B markets: when products and services are similar, the company that delivers a better experience stands out and shifts the conversation from price to value. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions.

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Winter 2024 CX Trends: Navigating AI, Society, and Experience Design

InMoment XI

AI: Hype, Hallucinations, and Human Oversight Generative AI stole the spotlight in 2024, offering revolutionary possibilitiesfrom personalized marketing to automated support. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Yet, the reality is more nuanced.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users. How can they work together to do that?

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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

What It Involves Joint solution design or proof-of-concepts Shared labs, testbeds, or rapid prototyping Influence over product roadmap development IP-sharing agreements in some cases Strategic Impact Ericsson and ABB partnered on 5G-enabled smart factories. Salesforce routinely pilots features with top clients before market release.

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

As a result, the model removes the guesswork from your customer experience strategy , replacing it with a roadmap to CX excellence. For example, a collaboration between marketing and product teams to engage a specific user segment with a new feature. It sets the foundation for product development, marketing, and human resources.