Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Measurement 157

Measurement Marketing 2007 Competitive Advantage 157

GetFeedback

MAY 4, 2018

Rather than working off assumptions, talk to your support agents, your sales reps, and anyone else who has first-hand experience with customers. Get their take before you develop new features and plan the product roadmap. In addition, you can use the feedback to better define your audience and improve your go-to-market strategy.

Net Promoter Score 170

Net Promoter Score Customer Centricity Feedback Roadmap 170

InMoment XI

AUGUST 16, 2024

As the number of consumers making their purchases online has grown exponentially in recent years, it is no surprise that over 80% of marketing leaders have chosen to invest their resources in digital channels. UX and Product Testing User experience (UX) is a critical factor in successful digital adoption.

2024 195

2024 Omnichannel Customer Journey Mapping Technology 195

Thematic

MARCH 20, 2025

They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. A customer insights framework means turning customer feedback into actionable strategies that improve product experience, marketing, and customer service.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Thematic

APRIL 1, 2025

They ensure you're gathering and analyzing customer data with purpose—whether it's to inform product improvements or to refine marketing strategies. Market Research & Focus Groups: Provide deeper context around customer needs. It also sets the stage for personalized marketing, which we’ll cover soon.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Gainsight

JUNE 21, 2022

When it comes to creating product roadmaps, product leaders face a plethora of challenges. . Not only can it be difficult to figure out which features to prioritize, but product leaders can also struggle with engineering dependencies, executive demands, and the need to operate with agility in a market that moves faster every day.

Roadmap 52

Roadmap User Experience Metrics Document 52

Thematic

APRIL 17, 2019

You worked for IDEO and led user experience and insights at DoorDash and Cruise, two of the most successful YC companies. Using Insights From Quantitative And Qualitative Data To Drive Product Roadmaps. Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research.

Roadmap 63

Roadmap Insights Definition User Experience 63

Thematic

FEBRUARY 19, 2025

XM Discover: several weeks to months Extended setup and training required – XM Discover requires users to select an industry-specific AI model and train it to their business and market context. User experience and training Does your insights and research team have the internal resources to train and maintain a complex system?

ROI 62

ROI Feedback Insights Healthcare 62

Thematic

APRIL 17, 2019

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. How to Use Insights To Drive Product Roadmap. Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research. Alyona: Awesome.

Roadmap 54

Roadmap Customer Insights Insights Definition 54

InMoment XI

APRIL 3, 2024

By expanding on digital touchpoints and incorporating online channels smoothly into the customer journey, you not only give a voice to those who might otherwise go unheard, but you also exponentially increase the amount of user data available to apply toward marketing, sales, and overall company strategy. References Fullstory.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

Customer Bliss

NOVEMBER 15, 2018

As CX leaders and in our own lives, we’ve seen that sometimes, finance companies can be a little late to the customer experience train, so I think you’ll enjoy today’s conversation, as I speak to Samantha Paxson , Executive Vice President and Chief Experience Officer for Co-op Financial Services.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 114

B2B Customer Experience B2C Net Promoter Score 114

Thematic

MARCH 26, 2025

" And that’s not in product development; customer feedback is important even in other departments—marketing, customer support, and more. Key takeaway: Prioritizing product changes based on data, not assumptions, ensures that updates enhance the real customer experience—not just what businesses think is important.

Feedback 62

Feedback Social Media Customers E-support 62

CSM Magazine

NOVEMBER 28, 2022

Perform a thorough market analysis to get a better understanding of the customer service landscape, current trends, and the competition you’ll be up against. Is the product you’re offering something the market needs? This will help you establish a unique selling proposition (USP) and create a solid marketing plan.

Customer Service 52

Customer Service Marketing Roadmap Social Media 52

SurveySparrow

OCTOBER 2, 2020

A product marketer belongs to a lot of departments; they cannot be responsible for just one area of business. They have to be in touch with designers, developers, marketers, etc. Everything that a product marketer does has the customer in mind. What is Product Marketing? Productboard. Google Analytics.

Marketing 59

Marketing Multi-Channel Feedback E Commerce 59

SurveyGizmo

JANUARY 4, 2023

Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. Apptentive provides customers with the ability to reach consumers and employees within their mobile experience. About Apptentive.

Feedback 52

Feedback Marketing 2006 2023 52

BirdEye

MAY 17, 2023

Apple Mission statement : “Bringing the best user experience to its customers through its innovative hardware, software, and services.” And its mission statement captures Apple’s pledge to prioritize user experience and innovation. Deloitte provides market insights through its consulting and analytics operations.

Innovation 98

Innovation Sports 2001 Customer Centricity 98

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users. Product: Driving the Roadmap with Customer-Validated Insights.

Roadmap 59

Roadmap User Experience Feedback Insights 59

Gainsight

MAY 12, 2022

Unfortunately, as a product leader or manager, you probably feel like all of the extra feedback you’re receiving from stakeholders, fellow employees, and users is blocking the path to a better user experience. With so much competition flooding the SaaS market, users now expect products to exceed their expectations.

Customer Experience 105

Customer Experience Roadmap Feedback User Experience 105

Totango

FEBRUARY 12, 2025

Well also be hosting webinars, virtual meet-ups, and attending various events to ensure every customer success and revenue leader stays in tune on how critical customer-led growth is in todays market. We hope youll join us along the way! Learn how Totango can help your business put revenue on repeat.

Brands 62

Brands 2024 Customer Success 2025 62

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

Marketing 52

Marketing White Paper Roadmap Metrics 52

SurveySparrow

MARCH 16, 2019

The truth about Marketing agency partner programs is that there are many, way too many programs, that it is a chore to choose ‘the’ one. Top 20 Marketing Agency Partner Programs for 2019. Not to brag, but we do have one of the best marketing agency partner programs and we are a fair judge of fellow-programs. Total win-win!

2019 75

2019 Marketing E Commerce Social Media 75

Zonka Feedback

OCTOBER 1, 2022

However, if you keep on improving your product from time to time, you can make it to the leading position in the market. With the constantly evolving needs of the users, product developers have to keep their products improving and updating to make the users’ lives easier. Create Product Roadmaps.

Feedback 96

Feedback Social Media Roadmap Net Promoter Score 96

CX Workout - Ideas Blog

NOVEMBER 3, 2020

For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing? To compete effectively, it takes full alignment between CX, EX, User Experience (UX), Data, IT, Marketing, and Systems.

Net Promoter Score 98

Net Promoter Score Employee Experience Customer Satisfaction Metrics 98

Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. Use Demographic Data: Leverage quiz responses to tailor future marketing campaigns. Email marketing isn’t just about promotion, it can be a non-intrusive, yet efficient feedback touchpoint in the buyer’s journey.

Retail 110

Retail NPS Touchpoint Feedback 110

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. It is trusted by 92% of consumers.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

SurveySparrow

JULY 27, 2023

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

Marketing 52

Marketing B2B Insights Roadmap 52

Retently

SEPTEMBER 12, 2018

Our product team makes use of all possible means to get hold of actionable insights for roadmap improvements. As the results show, most of our customers love our product design, its cleanliness, and its user experience. But, how can the voices of customers be leveraged to drive the expected product changes? The power of data.

Feedback 110

Feedback NPS Roadmap Customers 110

Lithium

JUNE 2, 2021

In our 2021 Spring Release , we’ve got even more good news to share, with updates that will enhance user experience, improve efficiency, and increase analytical power across the entire Khoros experience. Learn about our recent product enhancements and check out what’s coming soon on the Khoros Roadmap.

2021 52

2021 Roadmap Webinar B2C 52

ShepHyken

MAY 9, 2023

Decision makers, influencers, subject matter experts, and users experience your brand in different ways. Tailor your surveys with each customer’s experience in mind. Use their feedback for marketing purposes, testimonials, and case studies. Leverage your promoters.

Net Promoter Score 62

Net Promoter Score NPS Roadmap Feedback 62

Thematic

JULY 11, 2022

This step tailors the analysis to meet your specific product, marketing or operations team use case. Insights found via the analysis show how you can improve your product, customer service, or employee experience. Finding these types of insights enables you to validate your product and create data-driven product roadmaps.

Roadmap 77

Roadmap Banking NPS Feedback 77

Retently

MAY 2, 2023

Example of CES survey These surveys provide immediate actionable feedback every SaaS company needs to boost retention and inform their product roadmap. To make a great first impression, you need a seamless experience with easy-to-find product information, engaging demos, and high-quality marketing materials.

Customer Journey 134

Customer Journey NPS Demo Customer Satisfaction 134

SurveySparrow

FEBRUARY 9, 2024

That’s why it is so important to master this part of the customer journey marketing. Over 68% of all online experiences begin with a search engine. So, being able to adapt your marketing strategy to fit each stage of the customer’s journey is crucial. This is why using SEO to align your marketing tactics is so important.

Customer Journey 52

Customer Journey Marketing Social Media Brands 52

Centercode

FEBRUARY 11, 2021

Market research, quality testing, user experience, and product analytics are absolutely essential to building a good product. But delivering a great tech product requires getting it out of the lab and into the hands and true environments of its future users before release.

2020 98

2020 E Commerce E-support 2019 98

Totango

SEPTEMBER 17, 2021

Number of users. What these various forms of the freemium SaaS model all have in common is that they take product-led growth approach to marketing and sales. A freemium model provides a powerful marketing tool by giving you opportunities to build brand awareness. Informs Your Product Roadmap. Functionality. Consumption.

Sales 78

Sales Customer Journey Mapping Loyalty User Experience 78

TechSee

AUGUST 31, 2022

A user already on the phone may want to launch a video session, but stay on the phone for their audio. While an audio-less video-only session may sound simple, consider that the inability to offer a video-only session would result in endless echo, and ruin the user experience. Launch & Rollout. Do they have one?

Engagement 109

Engagement Culture Technology Omnichannel 109

Gainsight

OCTOBER 18, 2022

They’re dynamic organizations that increase their addressable market with every new product offering. Company mission statements rarely describe aligning new products with the market and organizational capabilities. Product roadmaps overflow with suggestions, making future planning increasingly difficult. Churn increases.

Connections 52

Connections Roadmap Download User Experience 52