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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

ROI 269
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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. where she served as Senior Vice President, Marketing.

Sports 142
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3 Steps to Avoid Customer Service Disasters

Experience Investigators by 360Connext

Set totally unrealistic expectations in your marketing and sales materials. They wore crowns, had expressions, and even sported jewelry! 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. If you’d like a guide, here are the steps to disappointing any customer.

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Mistakes to Avoid When Selecting a CS Platform: Not Thinking of Customer Success as a Team Sport

Totango

In this article, we’ll look at the mistake of not thinking of customer success as a team sport. . In other words, customer success is a team sport, and failure to think of it as such, can result in issues like slow product adoption, poor customer experiences, high churn rates and more.

Sports 112
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How much money in sales did that email blast bring in? How many customers opened those emails? It takes a team to please a village.

Sports 109
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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. In sales, it’s a bit similar isn’t it?

Sports 78