InMoment XI

AUGUST 19, 2024

What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty.

ROI 195

ROI Customer Experience Net Promoter Score Telecommunications 195

inQuba

MARCH 12, 2025

By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging. High engagement indicates strong emotional resonance and interest among viewers.

ROI 52

ROI Customer Retention Connections Measurement 52

Experience Investigators by 360Connext

APRIL 23, 2024

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. That’s a measurement that can help make your case, but it’s not necessarily the end-goal. But don’t just measure to measure!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

DECEMBER 18, 2024

Businesses looking to increase their contact center ROI should invest in automation. It increases sales and conversions. As a result, automated responses have greater ROI than manual ones. These insights ensure agents dont miss out on valuable information they can use to satisfy and retain clients.

Contact Center 195

Contact Center Customer Satisfaction ROI Call Center 195

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #1: Going from Measuring to Improving. However, what this platform did not measure was the customer experience. Let’s dive in to see how they did it!

Customer Experience 397

Customer Experience Guest Experience Return on Investment ROI 397

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets. Its unclear whether youre competing on value or price.

Sales 195

Sales Marketing Net Promoter Score Metrics 195

InMoment XI

JANUARY 27, 2025

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI. For most companies, this scenario remains unrealized potential.

Call Center 195

Call Center Contact Center Social Media Apparel 195

eglobalis

JUNE 27, 2024

Sales and delivery teams provide invaluable data through regular customer interactions. Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Customer Experience 453

Customer Experience Customer Centricity Net Promoter Score Government 453

Customer Bliss

MAY 9, 2018

Customers as Assets measure the impact of the end-to-end experience of your organization. It measures what customers actually DID (via their behaviors), versus what they SAY they are going to do (via surveys). Across the entire operation, not just in sales or service – but also as a result of the overall experience?

ROI 245

ROI Customer Experience Leadership Measurement 245

InMoment XI

NOVEMBER 7, 2024

Sales Teams Through automated, data-driven triggers, sales teams can leverage customer experience automation to interact with leads at the right moments. Using customer experience automation tools throughout the sales process, sales teams can nurture leads more effectively and close deals faster. InMoment 2. Salesforce 4.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

Experience Investigators by 360Connext

JANUARY 7, 2025

The strategy explains every step youll take so you know where to focus, how to measure your success, and gradually expand your footprint. Measurement : Back to metrics, youll need tools or processes to continually check in on your program’s success and see how far youve come. They are measurements of what outcomes you want!

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

BlueOcean

FEBRUARY 7, 2019

We get it; earning executive buy-in on the decision to outsource your contact center usually includes a discussion about ROI. For example, at first glance, an hour-long phone call with a customer that doesn’t result in first call resolution or a sale appears to be a high-cost, low-efficiency interaction. appeared first on.

Metrics 219

Metrics 2019 Customer Care Measurement 219

Alida

OCTOBER 23, 2017

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality.

ROI 153

ROI Customer Relationships Insurance Advertising 153

InMoment XI

OCTOBER 28, 2021

Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive. Nearly all companies are organized around functional silos—sales, marketing, operations, pricing, finance, HR, IT, etc.

Airlines 370

Airlines Government Webinar ROI 370

InMoment XI

OCTOBER 10, 2024

When setting goals, set specific and measurable goals that can be easily tracked. 92% of marketers are concerned about the ROI of social media to one extent or the other. The ability to generate and customize reports for specific platforms, campaigns, or time frames is essential for tracking ROI.

Social Media 195

Social Media Management 2024 Multi-Channel 195

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

JULY 7, 2022

Brand equity is the measure of the perceived worth of a brand-name product, especially when compared to a generic equivalent product. Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand.

Brands 369

Brands ROI Social Media Return on Investment 369

eglobalis

JULY 31, 2024

Advanced analytics help businesses understand customer behaviour, measure campaign effectiveness, and optimize strategies to improve CX. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

Customer Experience 428

Customer Experience Social Media 2024 B2B 428

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

TechSee

SEPTEMBER 26, 2024

In this post we will explore the best practices and strategic considerations when determining your core objective: projecting the ROI of Agentic AI. For enterprise leaders looking to optimize their customer service operations, the return on investment (ROI) of Agentic AI is undeniable. Below are a few examples.

ROI 124

ROI Average Handle Time Net Promoter Score NPS 124

GetFeedback

MAY 2, 2019

And yet, whilst many organizations measure their CX in some form or another, the majority still have no idea about the actual value their CX initiatives bring. It’s really hard to justify a CX budget or initiatives to the Executive team or Board when you can’t demonstrate the huge ROI awaiting the organization….

Net Promoter Score 261

Net Promoter Score ROI 2018 NPS 261

InMoment XI

OCTOBER 24, 2024

InMoment has also been recognized for having the fastest ROI time, the best support, and the easiest to use. Hubspot The Hubspot customer engagement platform is differentiated by its inbound marketing capabilities, which makes it an excellent choice for organizations looking to bring marketing, sales, and customer service under one roof.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

GetFeedback

MAY 13, 2019

Companies need to capture feedback at every opportunity—everything from a sigh during a training session, to a question during a sales demo or a ticket to your support team, should be noted. Teams such as Sales, Support, Success, Implementation, and Marketing all need to be able to submit this data into a common process.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

InMoment XI

DECEMBER 30, 2021

Graham Tutton (InMoment) and Maxie Schmidt-Subramanian (Forrester) discussed topics such as how to build an ROI model for your CX program and what you should focus on if you think your CX program isn’t perfect yet. This way you can drive business alignment and action for your sales, success, and marketing teams.

Webinar 370

Webinar Metrics Touchpoint Customer Journey 370

BlueOcean

JANUARY 8, 2019

Obviously, the cost of losing a customer isn’t as simple as the loss of one particular sale or the associated make-good. According to research, only 42% of companies are able to accurately measure lifetime customer value. Losing a customer isn’t as simple as losing a single sale. The Cost of Customer Retention vs Acquisition.

Lifetime Customer 299

Lifetime Customer Contact Center Poor Customer Service Social Media 299

GetFeedback

MAY 9, 2019

How do you measure the success of your CX program? . It will vary by company, but here are the five steps that we recommend for all companies to evaluate the success of their program over time: Decide on a primary CX metric that will be used to measure the overall customer experience performance across your organization. .

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

MAY 3, 2024

From sales to digital, every team leverages customer feedback to drive operational improvements. By closely monitoring sign-up trends, sales capture rates, and conversion rates of non-members to FLX members, Foot Locker maximises customer retention and lifetime value.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

Experience Investigators by 360Connext

OCTOBER 2, 2014

Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways. A 1% increase in employee commitment can lead to a monthly increase of 9% in sales, according to IES. What’s the value of customer experience? It’s an interesting question. Value to customers.

Customer Experience 297

Customer Experience 2012 2013 2014 297

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . To answer simply, how are you going to design, measure, and optimize your CX program if you don’t know its return on investment? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom.

ROI 98

ROI E Commerce Metrics E-support 98

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! Here are a few leading measurements to try. Is customer experience worth it?

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

GetFeedback

AUGUST 14, 2019

In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Goals for CSAT measurement.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

InMoment XI

AUGUST 9, 2024

This includes all touchpoints and interactions a customer has with a business, from initial awareness and consideration to purchase, use, and after-sales service. When choosing these goals, try to avoid broad goals such as “improve sales.” These metrics are important to showing the ROI of your customer experience efforts.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

ROI 195

ROI Net Promoter Score Webinar Financial 195

GetFeedback

APRIL 24, 2019

Some struggle to understand how CX can be measured and improved upon. However, with the rise of online sales, customers increasingly expect more from the companies they do business from. It’s clear that CX matters — it can improve sales, diminish churn, and ultimately ensure that your loyal customers continue to stick around.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

InMoment XI

SEPTEMBER 3, 2024

Demonstrate Return on Customer Service Investment Conversation analytics provides businesses with tangible evidence of the customer experience ROI from their efforts. This can involve monitoring conversations to measure customer intent, satisfaction, sentiment, and the effectiveness of customer service agents.

Social Media 195

Social Media Average Handle Time Contact Center Call Recording 195

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. It increases revenue by bringing more sales from existing customers. By guiding you toward practices that improve customer satisfaction, CXM helps you boost sales.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Experience Investigators by 360Connext

FEBRUARY 18, 2025

CX and Profitability: The Connection You Can’t Ignore A strong customer experience strategy ties the right measurements, efforts, and outcomes with business success. There are several ways we can actually improve profitability with an intentional customer experience strategy.

Customer Experience 143

Customer Experience Competitive Advantage Metrics Customer Journey 143