Remove Metrics Remove Presentation Remove Sales
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Demonstrating the value of CX (e.g.,

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Present Customer Asset Metrics in Whole Numbers of Customers, Not Retention Rates

Customer Bliss

Silos own their portion of the information, such as sales performance or marketing performance, but a one-company articulation of the growth or loss of the customer base has usually not been established or tracked. They need to make the connection between customer experience improvement and the movement of these metrics.

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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

In this context , loyalty becomes more than just a metric; it is an indicator of long-term partnership strength. To replicate this, companies must train their teams to effectively interpret and present data insights. But what truly drives loyalty in the B2B space?

B2B 421
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Use CSAT at key points in the sales process.

Metrics 273
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How Conversational Intelligence (CI) Empowers Organizations to Forecast Sales Trends

InMoment XI

Sales forecasting is essential for anticipating demand, allocating resources, and setting realistic revenue goals. However, according to Gartner research, forecasting is one of the top areas where sales operations functions are least effective. It strengthens sales strategies. What Factors Impact Sales Forecasting Accuracy?

Sales 195
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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Understanding customer expectations and behaviors is crucial to delivering consistent value and accomplishing key business metrics. For instance, a customer satisfaction survey presents a list of specific questions to customers to gauge their satisfaction levels with your brand.

Feedback 195
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

2020 443