Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys
Retently
OCTOBER 23, 2024
Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. NPS surveys measure customer loyalty and advocacy by asking the question: “How likely are you to recommend our product/company to a friend?”.
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