InMoment XI

OCTOBER 8, 2024

Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. 83% of consumers say that belonging to a loyalty program influences them to buy from a brand again. This functionality can make sure all customer reviews receive a response in a timely manner.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. You’ve probably seen this more often than you realize.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). Building your own CX ROI model.

ROI 40

ROI Measurement Customer Experience NPS 40

Kitewheel

MARCH 25, 2019

For example, many retailers send a welcome email after you sign up for their rewards program. Instead of making people wait to use a discount code, let them use a new-member reward right away in the store simply by being connected to their account. Brand your omnichannel journey. Measure ROI across interactions.

Hotels 76

Hotels ROI Customer Journey Retail 76

SurveySensum

JULY 11, 2023

A PWC retailing report found that the number of companies investing in the omnichannel customer experience has jumped from 20% to more than 80% to deliver the same customer experience at all touchpoints. One good strategy to boost customer loyalty is – the REWARDS program. And one such company is IKEA. How do they do it?

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40