Remove Omnichannel Remove Sales Remove Touchpoint
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Why A Customer Engagement Platform Is Crucial for Business Success

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Here are some expected benefits of using an omnichannel customer engagement platform: More Valuable Customer Interactions Customer engagement platforms will lead to more productive interactions with your customers. An omnichannel strategy plays a crucial role in this success.

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

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For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. Samsungs SmartThings Pro platform integrates AI to create seamless, omnichannel experiences for its B2B clients, from smart apartments to AI-powered offices.

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How to Define and Execute a B2B Customer Experience Strategy

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Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

By visualizing the customer’s experience across various touchpoints, journey maps provide a clearer understanding of where internal processes may be causing delays, confusion, or frustration for both customers and employees. You will outline the stages and touchpoints customers will experience in this stage.

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The Power of Customer Behavior Analysis

InMoment XI

The trends identified can inform marketing decisions, product development, and sales strategies. Customer Journey Mapping Customer journey mapping tracks every touchpoint customers encounter with your organization. Generative AI then evaluates each touchpoint’s impact on customer experience and suggests improvements.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

In order to do that, you need to work to create an omnichannel customer experience that allows customers to contact you when they want, how they want, and where they want. What is Omnichannel Customer Experience? Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? This omnichannel approach provides a more complete VoC picture, helping you iron out the wrinkles in your customer journey to create seamless experiences across your brand.