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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 70% of shoppers have stopped buying goods or services from a company after experiencing poor customer service. Responding to customers on social media?

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The True Cost of Losing a Customer

BlueOcean

Consider these statistics from a recent survey from CX expert Shep Hyken: After experiencing poor customer service: 79% would switch to a competitor with better service 72% felt anger toward the company or brand 56% would leave a negative rating 45% would write a negative review According to McKinsey , half of consumers would even complain publicly (..)

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40 Customer Retention Statistics You Need to Know

GetFeedback

Only slightly more than 10% of consumers are willing to stay on the line for over five minutes for customer service. ( Genesys ). Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ). New Voice Media ). New Voice Media ).

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Why New Customer Rewards Stink For The Rest Of Us

Experience Investigators by 360Connext

Each time a customer leaves and returns, it costs the company money. And not to mention the word-of-mouth fallout from poor customer service. There are the famous examples now of fed-up customers doing everything from posting flaming sites to picketing outside the corporate office.

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The True Cost of Losing a Customer

BlueOcean

One negative customer experience may seem like a drop in the ocean of all your customer interactions, but it’s never that simple. It’s worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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How Customer Feedback Can Boost Your Bottom Line

InMoment XI

Although it shortens the process of collecting feedback, it has the risk of gathering responses that are not as honest since customers may just say what they think the business wants to hear. Indirect Feedback Indirect feedback is provided by customers through their behavior and actions.

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