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Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. Interviews can either supplement or replace a post-sales survey. B2B purchasing decisions are complex. They’re financial. They’re political. But more than anything—they’re unpredictable.

B2B 370
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

2020 363
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The Worst Sales Call Ever

ShepHyken

Even though this is about a sales presentation, it ties into customer service. This is how anyone delivers a better experience, regardless of whether it’s during the sales process or any other interaction the customer has with people in a company. Yes, it was a terrible sales call. It is how relationships are built.

Sales 151
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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

And they also answered a few questions from CX professionals throughout the presentation. This way you can drive business alignment and action for your sales, success, and marketing teams. Check out this resource to keep up with future presentations and discover past webinars. .

Webinar 370
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Investing in Small Business Sales Training

Integrity Solutions

One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training. The Fundamental Element Sales Training Often Overlooks Sales training is often deployed with a focus on product knowledge, process, selling skills and techniques.

Sales 97
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Mastering Sales Conversations with Customers

Integrity Solutions

There’s no real sales conversation or dialogue. Most sales leaders today recognize this isn’t a sustainable way to develop business and cultivate a long-term customer base. Today’s buyers are not only are turned off by the relentless sales talk, they’re also more informed than ever.

Sales 105
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Generative AI in Sales and Marketing: Unlocking Opportunities Generative AI is transforming B2B sales and marketing by producing adaptive, data-driven content at scale. Sales enablement tools that predict opportunities, offering targeted strategies for client acquisition.

2025 283