Understanding the B2B Customer Journey and How It Differs from B2C
Totango
MARCH 16, 2021
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. B2C marketing and sales may aim at the general consumer, while B2B may be more industry-specific and customized.
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