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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. B2C marketing and sales may aim at the general consumer, while B2B may be more industry-specific and customized.

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Yet, how often do we face skepticism regarding the return on investment (ROI) of CX initiatives? increase in Dollar General’s sales for 2024, reaching $40.33 Does the forecasted sales increase for Dollar General challenge the notion that ethical practices and employee welfare are integral components of a successful CX strategy?

2009 52
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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. They usually are licensed through a subscription sales model.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

A 2020 Forrester report determined that a well-designed Customer Success program can yield a 91% return on investment over a three-year period. I could write an entire white paper on Customer Success monetization. Yes, you read that right. So, what are you waiting for? Let’s help you get there. Scaling with Systems.

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Step Out of the Customer Success Silo and into the Light of Education Services

Education Services Group

If it were possible to just make one sale, stop there and have a “forever customer,” everyone would be a Customer Success (CS) pro. Make sure your CSMs have alliance with Education Sales Representatives to guide them when making training recommendations for the customers they serve. Let’s be honest. That isn’t quite our reality though.

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Creating The Best Campaign With Telemarketing Philippines

Magellan Solutions

Generate sales transactions. For example, receiving your value-packed email newsletter, a sale price, a free trial to a software product, a white paper, a spot in an important seminar. . We don’t want artificially created sales appointments that will inundate the sales force and waste time. .

ROI 52
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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.