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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Using before and after data, A/B tests, and pilot programs can clearly show return on investment. It’s time to make your case.

ROI 260
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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital.

2028 41
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Developing Cross-Functional CX Buy-In: 3 Challenges & Methods

Experience Investigators by 360Connext

CX teams that collaborate cross-functionally are 27% more likely to have a high or very high Return on Investment (ROI) of their CX program , according to the 2022 State of CX Report from GetFeedback. The leaders I speak to express this same feeling. You can do this!

Sports 143
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Employee Appreciation with Products That Drive Motivation

Joe Rawlinson

Imagine your team members sporting customized apparel or stationery—these items not only create a professional look but also reinforce a shared identity and pride in their workplace. Boosting Team Morale Team spirit is crucial for a cohesive work culture. Personalized merchandise can foster a sense of unity and pride among employees.

Apparel 78
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Want to Engage Customers? Start with Storytelling.

Oracle

Brands now have a very finite amount of time to catch consumers’ attention, and the best return on investment you can give your audience for sharing their time is to deliver useful content that entertains, educates, or enlightens them. Case in point: NBC Sports. Tell a human story. Several brands already do this well.

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The Importance of Personalization in iGaming

Optimove

Brands can create a more engaging and satisfying environment by offering tailored recommendations, like popular slot games, bonuses and promotions, and sports betting options. Consumers, not just iGaming users, demand a personalized experience where they are recommended content based on their interests and user activity.

Sports 52
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Highlights of Customer Experience Strategy Advice

ClearAction

“Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). “In sports, a great deal of thought goes into creating winning teams. .” Customer Experience Governance: Do This, Not That. ” Creating World-Class Customer Experience Teams.