ShepHyken

JANUARY 28, 2025

Brands must understand customer needs and motivations when designing loyalty programs to make them engaging and memorable. For more insights on loyalty programs, customer engagement, and enhancing customer experience, check out Driving Loyalty: Market Insights on Car Rentals & Reward Programs report by CarTrawler.

Loyalty Programs 85

Loyalty Programs Loyalty Customer Experience Rewards Programs 85

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Alida

APRIL 5, 2017

Encourage engagement and positive behaviors with tech-enabled rewards programs. Gamification as a monetization tool can encourage various user behaviors, such as making purchases, in exchange for extrinsic or intrinsic rewards. Kaiser flipped the traditional health care model by bringing the care directly to the patients.

Retail 154

Retail Customer Base Rewards Programs Insurance 154

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. I am a huge fan since it has saved me more than once.

Social Media 218

Social Media Travel Rewards Programs Innovation 218

C3Centricity

NOVEMBER 12, 2024

Leadership Action : Starbucks’ CEO has driven personalisation efforts through the Starbucks Rewards program, tailoring offers based on individual preferences and purchase history. This strategy has fueled member growth and solidified customer loyalty.

Leadership 62

Leadership Culture Customer Centricity Rewards Programs 62

Beyond Philosophy

MARCH 14, 2016

When Starbucks recently announced changes to its rewards program, Twitter users lashed out at the coffee giant. Starbucks is recognizing this by rewarding customers not just for coming into the store, but for buying large seasonal coffee drinks, Starbucks mugs and sandwiches, and Starbucks packaged coffee in the grocery store.

Loyalty 113

Loyalty Rewards Programs Consulting Customers 113

Influitive

JANUARY 4, 2019

But not all rewards are created equal. Rather, you need meaningful and memorable rewards to recognize your advocates. Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high.

Rewards Programs 82

Rewards Programs Brands Engagement Marketing 82

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue.

2021 145

2021 Article Customer Service Rewards Programs 145

ShepHyken

FEBRUARY 9, 2025

What caught my eye was that Niccol may pull back from the Starbucks rewards program to focus on operational efficiency and the in-store experience. The perks of the rewards are one thing, but the way to get customers back is to give them the best experience possible.

2025 73

2025 Article Customer Service Sports 73

Beyond Philosophy

NOVEMBER 16, 2016

Take the new Starbucks rewards program ( please!). In the past, customers received a point every time they made a purchase and earned a reward after 12 points. When you decide to make a necessary change to your product or service, especially one that is negative, it is important to consider how you frame the change.

Social Media 167

Social Media Rewards Programs Consulting Customers 167

Perkville

NOVEMBER 7, 2018

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Rewards Programs 64

Rewards Programs Loyalty Customers 64

Alida

MARCH 27, 2018

Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program. Asia Miles: Lead innovation with insight-driven strategies and design thinking.

Brands 124

Brands Hotels Rewards Programs Insurance 124

GetFeedback

SEPTEMBER 5, 2018

A good example is the Starbucks rewards program. As a result, companies can reach more customers and strengthen their following by opening up more channels to communicate with the customer. Customers can access all their account features through the Starbucks website, mobile app, and in-store.

Omnichannel 150

Omnichannel Touchpoint Social Media Rewards Programs 150

Beyond Philosophy

NOVEMBER 7, 2016

Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans.

Sports 167

Sports Rewards Programs Transportation Books 167

ShepHyken

NOVEMBER 18, 2016

Besides this, a loyalty program allows you to give moms another reason to return, because by purchasing more from your store, they can get future discounts. Just see how Childrens Place’s rewards program does it: when a child’s birthday is approaching, they offer a 20% discount for the Mom. Why does it work? Conclusion.

Loyalty 120

Loyalty Retail Blog Loyalty Programs 120

ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

2021 85

2021 Article Rewards Programs Customer Service 85

CSM Magazine

MARCH 6, 2025

Heres how: Launch a Loyalty or Rewards Program Use apps like Smile.io to reward loyal customers with points, discounts, or other perks once theyve made a purchase or referred a friend. Share Your Brands Story Customers love brands with personality.

E Commerce 52

E Commerce E-support Rewards Programs Social Media 52

GetFeedback

FEBRUARY 2, 2020

Start a customer loyalty program. You can start a credit card rewards program that is very successful with many customers, but it’s important to be transparent about the implications of the card and how much spending they have to put on it in the first month.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

ShepHyken

APRIL 17, 2020

If you are offering rewards programs you can show concern by offering extended validity for the redemption of points or coupons. When things become normal these customers will remember and reward you. Rakshit is a content marketer at LoyaltyXpert , a loyalty program company in India.

Loyalty 102

Loyalty Rewards Programs Loyalty Programs 2021 102

Beyond Philosophy

OCTOBER 10, 2016

You could begin a loyalty and rewards program to keep people coming back. For example, say you have a retail location where you want to improve the Customer Experience. You could change the organization of product in the store. But, after doing all the work, you notice they’re not moving the needle forward on your results.

Hotels 167

Hotels Books Rewards Programs Retail 167

Optimove

MARCH 20, 2025

This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewards programs to foster deeper emotional connections.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Perkville

NOVEMBER 14, 2022

Five easy-to-implement tips for keeping customers engaged and motivated to stay active within your program.

Rewards Programs 52

Rewards Programs Customer Engagement Engagement Customers 52

Beyond Philosophy

DECEMBER 14, 2023

Loyalty Programs Rarely Build Loyalty Regarding distinguishing between loyalty, inertia, and Delta, many organizations do not realize that their rewards programs do not build loyalty. The rewards program becomes part of the offer. For example, Delta recently changed its rewards program.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

Perkville

NOVEMBER 10, 2021

Perkville, a leading loyalty program in the fitness space, and Twin Oaks Software, a leading club management software provider, today announced an integration.

Rewards Programs 52

Rewards Programs Loyalty Programs Loyalty Management 52

InteractionMetrics

MARCH 27, 2025

Here are some common rewards models you can consider offering to your customers: Points-Based Rewards Programs: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewards program).

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

CSM Magazine

FEBRUARY 3, 2025

Launching a rewards program for loyal customers. For instance, if your goal is to improve customer experience , your planning platform can help you break this into actionable tasks like: Training staff on exceptional customer service skills. Collecting and analyzing customer feedback.

Financial 52

Financial Rewards Programs Exceptional Customer Service Roadmap 52

Beyond Philosophy

OCTOBER 30, 2017

Does a better rewards program help? When they can improve their experience in those areas, they’ll truly find loyal customers. What about you? Why would (or wouldn’t) you stay at a high-end hotel chain? Share your thoughts in the comments section below.

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Perkville

NOVEMBER 10, 2021

Periodically collecting feedback from customers about your loyalty program will provide tips to improve your program.

Rewards Programs 52

Rewards Programs Loyalty Programs Loyalty Feedback 52

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Customers are more likely to linger when they sense an environment is well-managed, but subtle.

Retail 52

Retail Engagement 2029 Customer Experience 52

Perkville

FEBRUARY 12, 2021

If you have a Perkville rewards program, your customer engagement efforts can be easily automated in a way that is fun for members through gamification, and supports customer retention. Read our strategies to engage members during and after the Coronavirus with rewards on the Mariana Tek blog here!

Engagement 92

Engagement Rewards Programs Customer Retention Blog 92

ShepHyken

MAY 30, 2022

This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working? Here you will find some interesting stats and findings about why rewards programs fizzle out, the mistakes companies/brands make, and more.

Article 13

Article 2022 Customer Service Rewards Programs 13

Beyond Philosophy

NOVEMBER 21, 2017

It is responding this holiday season by rolling out a new rewards program that aims to give these loyal shoppers special benefits and perks. Struggling department store chain Macy’s, for example, is constantly running discounts. But it turns out that just 10 percent of its shoppers account for half of its sales!

Retail 124

Retail Rewards Programs Sales Loyalty 124

Beyond Philosophy

OCTOBER 2, 2017

From loyalty cards to rewards programs, and even a fruit basket here and there, well-intentioned efforts to win customers’ loyalty are misguided and don’t understand why customers are loyal to you. Realizing the only way to build customer loyalty is through customer memories.

Customer Experience Professionals 229

Customer Experience Professionals Customer Experience Rewards Programs Loyalty 229

Beyond Philosophy

MAY 10, 2017

grocery chain Kroger has used its rewards program to mine data for years. When the card is swiped the company can use data to offer targeted promotions based on a particular consumer’s buying patterns. In the U.S., People make frequent trips to the grocery store, and Kroger sales are processed with a card.

Loyalty 137

Loyalty Loyalty Programs Airlines 2012 137

Beyond Philosophy

FEBRUARY 20, 2017

To see how this plays out in a customer context, think back to the new rewards program Starbucks unveiled last year. The old program rewarded people based on how many drinks they bought. The new one rewards people based on the amount of money they spend. Prospect Theory in the Real World.

2002 121

2002 Rewards Programs Consulting Books 121

ReviewTrackers

MARCH 24, 2021

A few more statistics reveal how customer experience — more so than digital strengths, rewards program, or coverage options — could be the key for banks that prioritize customer retention. 80 percent of consumers would switch financial institutions for a better experience.

Banking 123

Banking Customer Retention Customer Experience Financial 123

ShepHyken

JANUARY 26, 2022

He was emailing everyone who is a member of the MyWalgreens rewards program. That brings me to a recent email I received from the CEO of Walgreens. Of course, the CEO of this great company wasn’t reaching out directly to me. His message was short and to the point.

Rewards Programs 125

Rewards Programs Airlines Hotels Feedback 125