PK

MAY 12, 2020

A great example of this approach comes in the work we do with a leading action sports footwear, accessories and apparel retailer. From the very beginning, we designed a program focused on member engagement, from interactive and exclusive content to member polls and surveys. About the Author.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. It serves as a platform to buy and sell tickets to different events like sports matches, music concerts and theater plays, among other activities. . TravelClub. Stubhub is an American ticket exchange and resale company.

Insurance 105

Insurance Airlines Travel Healthcare 105

SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40