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Content Marketing ROI: Identifying What Matters

DemandJump

You’ve written a ton of educational and engaging blogs, white papers, case studies, and more. You’ve posted it all to your website, you’ve shared it out on your social media channels, and maybe you’ve even put some money behind your most important articles. How can you tell if they’re worth the costs?

ROI 105
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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Progress isn’t socialized. At times, refocusing your efforts may be the best course of action. Struggling with siloed data. Not Acting on Insights.

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Customer Experience 101: Types of Surveys

InMoment XI

How do they feel about your company’s social media presence? Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. But one major con of paper surveys is that they can be pricier. Improve the brand experience.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

Business investments are ROI based, so B2B marketers’ goals are to prove how much a product offering will impact their customers’ profits. They can do this by sending emails with compelling subject lines , well-designed ads with evocative copy, and social media posts that elicit fear of missing out through urgency.

B2C 85
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Why focusing on CX is key at times of change

Eptica

For deeper insights you need to analyze the many real interactions that your organization has with customers every day, such what they say on email, chat or social media. Listening to customer insight can help deliver these changes, and ensure they deliver ROI. Across every industry and country, change is now the only constant.

2008 73
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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

What is their social media interaction with your brand like? When referring to multiple channels, we want you to think about using social media, email marketing, podcasts, paid targeting, organic content, web content, and sales outreach. How many times have they opened emails from you? Have they filled any opt-in forms?

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

By combining the information gathered from channels like live chat, SMS, social media, and more with pre-existing data found in customer databases or CRM systems, companies can eliminate the blind spots and roadblocks that result from siloed customer service systems and channels for a frictionless and more successful customer journey.