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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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More on the positive ties between good CX and revenue

Customer Bliss

This article pulls from a B2B digital trends report via EConsultancy and a Avanade/Sitecore white paper. Four out of ten respondents reported increased revenues, 38% said they achieved better financial performance than their competitors, and 37% said they improved sales cycles. Those are awesome numbers.

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Visual OmniChannel – Give Customers the Experience They Crave

TechSee

Visual engagement has been proven especially effective within the omnichannel experience across a wide range of sales, marketing and customer service and support scenarios, providing the quickest route to success and resolution in a number of use cases. Efficacy of video within customer service.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

DMG Consulting’s new white paper examines the ways generative AI (GenAI) and automation can be applied to drive significant business outcomes — and the tools and applications to consider to make that happen. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Why Customers Stop Responding (And How CSMs Can Fix It)

CSM Magazine

Make sure your communication feels like a conversation, not a sales pitch. Case in point: in a Box-sponsored IDC white paper , 30% of respondents cite better chatbots for customer interaction as an area where they see the greatest positive impact from using generative AI. And sometimes, thats all it takes.

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The Customer Experience Is Your Best Marketing

ShepHyken

But, today a good website is about offering up new content, sometimes daily (or even more often), in the form of articles, white papers, videos and even games. If it was good, it might prompt a customer to pick up the phone or email an inquiry. Customers can post comments and interact. It’s all about engagement with the customer.