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The Best Customer Experience, Data and Design Books of 2022

eglobalis

The Best Customer Experience books 2002 list, Data and Design Readings of 2022, CX, experience design, cx strategy. The post The Best Customer Experience, Data and Design Books of 2022 appeared first on Eglobalis.

Books 434
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The Future Today! Personalization 2.0

Beyond Philosophy

And as I have been saying since 2002 when I started up my Customer Experience Consultancy, emotions influence over half of any Customer Experience outcome. I am making jokes, but to be honest, I am a fan of personalization. Furthermore, the level of emotional engagement you have with a customer is what builds customer loyalty.

2002 167
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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

I founded Beyond Philosophy in the UK back in 2002. I see these two things being major contributory factors to the lack of success of UK companies, and it hurts me to say that, being a proud British person working in this field since 2002. My first work as a customer experience consultant was there. The Good News.

2002 153
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3 Ways Customers’ Minds Plays Tricks on Them

Beyond Philosophy

In “ Thinking Fast and Slow ,” Professor Daniel Kahneman, Nobel Memorial Prize in Economic Sciences recipient in 2002, explores why our mind plays tricks on us. The truth is, your mind plays tricks on you every day, and many times, it’s in one of three ways. What he discovered is that our “intuition” is not what we thought it was.

2002 165
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What is Important in 2020?

Beyond Philosophy

When I founded Beyond Philosophy back in 2002, no one was talking about Customer Experience. However, they can also be helpful, especially if you are trying to plan for a new year. I have been in the Customer Experience industry since before there was such a thing.

2020 127
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd., in the UK for my book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Townsend said this was true for products that range from food to tools and so on.

2002 163
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Is Any Attention Good Attention?

Beyond Philosophy

We started back in 2002, when nobody knew who we were, or, frankly, what a Customer Experience was. The circumstances of the attention, the bad press, and the goals for your organization all play a part in how you answer the question. To get attention, I published my thoughts on customer behavior and emotional experience anywhere I could.

2002 121