Remove 2002 Remove Brands Remove Consumers
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Furthermore, in 2005 at the height of Apple’s existence, Townsend was clear that much of the brand’s popularity was due to its design, which was beautiful, intelligent, and simple—right down to the box it came in. . Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd.,

2002 163
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Is Any Attention Good Attention?

Beyond Philosophy

This episode of The Intuitive Customer explores if there are times when the bad press can be good news for your brand. In the early days of our global Customer Experience consultancy, Wilde’s statement sums up the marketing efforts for my brand. There are times when the bad press is good news for your brand.

2002 121
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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . What is the difference between B2B and B2C? At a high level, the difference is obvious. Not so fast. . Sorry, not quite.

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3 Keys to Modernizing Customer Engagement

Kustomer

Customers gravitate toward brands that have differentiated customer service, leaving those that don’t in the dust. With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications. By ignoring customer service, brands are missing out on market share and revenue.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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The Surprising Affect Your Experience Has on Price Imaging

Beyond Philosophy

Different from actual prices, Price Image is the reputation that a store or brand has for being high- or low-priced. In other words, Price Image is the intersection of price and brand. Associating the Whole Foods brand with the Amazon brand should lower the price image. For example, Apple has a high Price Image.

2011 120
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Customer Satisfaction is Declining in the UK. Is the US Next?

Beyond Philosophy

The UK CSI measures what’s relevant to consumers and customers in five different areas: Professionalism: How helpful and knowledgeable are the people or websites I visit? She believes this decline has to do with many aspects: Consumers are more challenging and more demanding because of fewer resources and higher expectations. .