Beyond Philosophy

NOVEMBER 20, 2015

Since 2002, I have learned some truths about starting my own business. Colin is proud to be recognized by Brand Quarterly’s as one of the ‘Top 50 Marketing Thought Leaders over 50’. My new goal was to become the world’s foremost authority on the subject. I have never looked back.

2002 137

2002 Books Consulting Presentation 137

Beyond Philosophy

APRIL 7, 2016

They will feel positive toward your brand, like you more, form an emotional bond with you, become more loyal to you , and give you more of their business. Ricoh Canada who improved their Net promoter score by 34 points in 30 months and have subsequently grown revenues by 10% year on year, in a ‘shrinking printer usage market”.

Net Promoter Score 113

Net Promoter Score 2002 CEM 2013 113

Beyond Philosophy

NOVEMBER 15, 2019

Different from actual prices, Price Image is the reputation that a store or brand has for being high- or low-priced. In other words, Price Image is the intersection of price and brand. For example, a story ran in The Denver Post several years ago about the opening of another market, Trader Joe’s, which has a low Price Image.

2011 120

2011 2019 2002 Consulting 120

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

BirdEye

OCTOBER 31, 2023

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. How companies manage their online reputation determines their ability to grow in a competitive market.

Management 111

Management Social Media Multi-Channel Automotive 111

Kustomer

OCTOBER 28, 2022

Customers gravitate toward brands that have differentiated customer service, leaving those that don’t in the dust. With this in mind, brands now realize that customer service is directly tied to their revenue, and are modernizing applications. By ignoring customer service, brands are missing out on market share and revenue.

Customer Engagement 93

Customer Engagement Engagement Omnichannel 2002 93

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience 2002 76

BirdEye

JANUARY 11, 2023

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

Social Media 98

Social Media Multi-Channel Advertising 2002 98

SurveySensum

NOVEMBER 6, 2024

Confirmit (Forsta) Known for its sophisticated survey and data management capabilities, Forsta enables organizations to perform advanced feedback collection and analysis, with solutions that cater to both enterprise and market research needs. Here’s a closer look at its key features. Key Features 1. Here’s a closer look at its key features.

Feedback 52

Feedback Management 2002 Omnichannel 52

C3Centricity

APRIL 17, 2018

“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” to your brand, based upon their own personal experiences, at least in most cases. OK, so I’m not talking about the 2002 Minority Report.

Customer Centricity 118

Customer Centricity Innovation Airlines 2002 118

Beyond Philosophy

NOVEMBER 19, 2020

The three of us, along with moderator Chantel Botha of Brand love, discussed in the webinar and a recent podcast some of our past experiences working in this industry, where we are today, and where we are going. In other words, Pine says if customer service is time well-saved, Customer Experiences are time well spent.

Customer Experience 133

Customer Experience ROI 2002 2005 133

Beyond Philosophy

APRIL 25, 2024

Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand. A brand that uses this tactic is Ikea. A story can help here.

Customer Engagement 78

Customer Engagement Engagement 2002 Workshop 78

Chadwick Martin Bailey

OCTOBER 4, 2019

It was 2002. At CMB, we have a method of measuring emotional reactions tailored to market research—it does an excellent job and doesn’t involve electrodes. So it’s also worth asking: Was a gender-neutral doll the right move from a brand perspective? Because of the crucial role identity benefits play in driving brand appeal.

2002 81

2002 Entertainment Fashion Brands 81

Magellan Solutions

APRIL 16, 2020

Almost all P&G brands are known to outsource part of their operations, including sales. For example, P&G’s cosmetic brand Olay outsources some of their sales operations to international service providers. Oracle is considered to be one of the largest software companies , in terms of market capitalization and revenue.

Telecommunications 82

Telecommunications Wireless Automotive 2002 82

Beyond Philosophy

SEPTEMBER 19, 2019

I have been consulting on Customer Experience since 2002. There are times when you don’t need a personal experience, e.g., booking tickets late at night or buying staples for delivery from the market. Customer Experience design is often through the lens of the organization rather than from a customer’s point of view.

Customer Satisfaction 113

Customer Satisfaction 2002 Customers Books 113

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52

2020 Brands Transportation 2002 52

Natalie Petouhof

JULY 26, 2016

Brands must recognize that customers’ hardwiring of the brain’s and their neurological desire for flow and easy of use as part of the cost of doing business. With the word-of-mouth social networks provide, brands need to heed the seriousness of differentiating their brand’s customer experience or be left in the dust.

Customer Experience 63

Customer Experience 2002 2006 Download 63

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” In part, he authors built on ambassadorial ideas expressed in two editions of The Customer Comes Second (1992 and 2002), by Hal Rosenbluth and Diane Peters.

Culture 83

Culture 2002 Customer Centricity 2007 83

Kustomer

FEBRUARY 25, 2020

Customers are gravitating towards brands that fulfill great experiences, leaving those that don’t in the dust. With this in mind, brands are beginning to realize that customer experience is directly tied to their revenue. By ignoring CX, brands are missing out on market share and revenue.

Customer Experience 59

Customer Experience Omnichannel 2002 Customer Centricity 59

Beyond Philosophy

APRIL 7, 2016

They will feel positive toward your brand, like you more, form an emotional bond with you, become more loyal to you , and give you more of their business. Ricoh Canada who improved their Net promoter score by 34 points in 30 months and have subsequently grown revenues by 10% year on year, in a ‘shrinking printer usage market”.

Net Promoter Score 60

Net Promoter Score 2002 CEM 2013 60

SurveySparrow

DECEMBER 9, 2019

In 2002, I wrote my first book, Secret Service – Hidden Systems that Deliver Unforgettable Customer Service. Focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Originally I was flattered and I did it. That is how the speaking started to grow.

Customer Service 90

Customer Service Books 2002 Measurement 90

Comm100

MARCH 8, 2017

Chelsea Krost is a self-named Millennial spokesperson and brand consultant. According to Shaw, “When I started Beyond Philosophy, in 2002 the subject of Customer Experience was new. His areas of expertise include customer experience, marketing, social media, and the Cloud. Chelsea Krost. ChelseaKrost.

Customer Service 0

Customer Service Chief Customer Officer Customer Centricity Consulting 0

Oracle

MARCH 14, 2019

In addition, the choice in music also helps with brand identity, based on what best suits the target audience. With a nod back to the lunch rooms and restaurants of yonder years, smart brands introduced snack stations or even full-though-smaller-scaled restaurants in their stores. Background music.

Customer Experience 69

Customer Experience 2002 Retail Consumers 69

Beyond Philosophy

MARCH 24, 2022

As a marketer, using an influencer might be a way to promote your product or services. Back in 2002, I founded my global Customer Experience consultancy, Beyond Philosophy, I fancied myself an influencer on Customer Experience, and I was. Some of the success also depends on your brand.

Social Media 15

Social Media Fashion 2002 Hotels 15

Storyminers

JULY 1, 2020

Next, Mike founded Storyminers in 2002 to continue mastering the art and science of customer experience and to build the business. Using empathy you don’t need to have lots of market research.” Your brand can’t be any better than what your customers’ experience.” Mike Wittenstein Click to Tweet. Mike Wittenstein Click to Tweet.

2002 64

2002 Travel Banking Customer Experience Design 64

SurveySparrow

APRIL 22, 2021

Getting the correct feedback from the people who matter, Be it your customers, employees, or even for market research, can do wonders for your business. Qualtrics XM has been touted as a pioneer in the online survey market and the likes of SurveyMonkey. . Once you contact your Brand Administrator, you can access your account.

2002 52

2002 Brands Feedback Measurement 52

Beyond Philosophy

APRIL 20, 2023

I had written two books, Building Great Customer Experiences (Palgrave Macmillan, 2002) and Revolutionize Your Customer Experience (Palgrave Macmillan, 2004), and we were flooded with inbound inquiries about our services. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. Click here.

2004 78

2004 2002 Consulting Books 78

Comm100

FEBRUARY 1, 2023

74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools. 90% of consumers say that when they interact with a brand online, they expect an immediate response.

2009 75

2009 Communication 2002 Connections 75

Forrester's Customer Insights

APRIL 9, 2024

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

2002 29

2002 Consumers Brands B2C 29

SurveySparrow

OCTOBER 19, 2020

SurveyMonkey: One of the oldest online survey tools in the market, SurveyMonkey is considered a solid one. It hosts different types of templates, including customer satisfaction, customer loyalty, event surveys, market research, opinion polls, concept testing, employee engagement, etc. . SAP bought Qualtrics for $8 billion in 2018.

Feedback 59

Feedback 2002 Events 2020 59

SurveySparrow

MARCH 6, 2024

Market research! Though the company faced hiccups in its parent country, shifting to the US market brought significant growth and exposure. The founders initiated the platform to democratize the market by making it accessible to everyone. Let’s look at what sets them apart in the market. The best part?

Multi-Channel 52

Multi-Channel 2002 Healthcare Government 52

Kustomer

JANUARY 14, 2021

Knowing aspects such as who the customers are, what they’re looking for, how they interact with the brand, etc, are all helpful when adjusting products or policies to better fit the customer demographics. Next is evaluating how the brand should go about in creating and enforcing their customer service ideals.

Multi-Channel 57

Multi-Channel Contact Center Customers Sales 57

Smith+co CX

JANUARY 30, 2018

“The purposeful, intentional and consistent implementation of customer experience is the staple diet for market leading brands.”. We’ve had the privilege of working with a number of brands over the last two decades to advise them on their customer experience.

2002 28

2002 2018 2017 2011 28

C Space

MARCH 25, 2020

What’s adding to the challenge is that traditional (and expensive) methods such as NPS and brand trackers don’t seem to be the right tools for the job at this moment. They’re doing this for two reasons: To Understand Today : Getting informed about how the current situation is affecting the industry and the brand. Quite possibly.

2002 40

2002 Airlines 2003 Travel 40

Natalie Petouhof

MARCH 6, 2017

This is enticing because leaders want to know what they need to “do” to create and/or transform their culture and leadership to build a network of like-minded leaders and human capital that will attract customers for life and employees that are brand advocates. 1-selling Greek yogurt brand in the U.S.

Culture 40

Culture Competitive Advantage 2015 2012 40

SurveySparrow

NOVEMBER 6, 2020

Some of the categories in which 3rd party integrations are available are CRM, Productivity, Marketing, Support, Analytics, Workflows, Documentation, Communication, Developer Tools, etc. It is one of the oldest tools in the market. Qualtrics: Started in 2002, it is one of the oldest online survey tools in the market.

Multi-Channel 45

Multi-Channel Net Promoter Score NPS 2002 45

CX Workout - Ideas Blog

OCTOBER 3, 2018

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. 75% of brands according to some of the latest research from multiple companies say that’s the way to grow your business. By the way, I’m the guy in the bottom left of the picture. We work differently as well.

Webinar 9

Webinar Presentation 2002 Consulting 9