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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Forrester's Customer Insights

When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. As retailers reopen their brick-and-mortar spaces, consumers have even […].

2002 66
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Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Much of the research we look at on consumer behavior shows that people want to feel good about themselves, and owning good-looking products is a quick and easy way to feel good about ourselves. Back in 2002, I spoke with Ian McAllister, former Chairman and Managing Director of Ford Motor Company, Ltd.,

2002 163
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Why Gut Decisions Are Sometimes Wrong

Beyond Philosophy

Psychologist and Professor Daniel Kahneman , winner of the 2002 Nobel Memorial Prize in Economic Sciences, explains why this is in his book, “ Thinking Fast and Slow ”. Nothing could be further from the truth in both Business-to-Consumer and Business-to-Business situations, we know that Customers are irrational.

2002 147
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Is Any Attention Good Attention?

Beyond Philosophy

We started back in 2002, when nobody knew who we were, or, frankly, what a Customer Experience was. Back then, the idea that customers had an emotional experience in business or consumer situations instead of rational ones was not widely accepted.

2002 121
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Trade In Old Thinking For New

Beyond Philosophy

Who are these clients that call us wringing their hands after lying awake at night consumed with anxiety about their stagnant NPS scores? Since 2002, I have worked with all types of industries. What are the easy things I say have already been done? What is this “next level of Customer Experience?”. Well, I will tell you.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . What is the difference between B2B and B2C? At a high level, the difference is obvious. Not so fast. . Sorry, not quite.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

There is a shift in power for Telecoms in the Asia Pacific region toward the consumer. It parallels a shift in the overall mindset of consumers in this area, one of a more commanding and capricious customer. Consumers in this part of the world still appreciate the retail outlets or customer care channels for the speed of service.

Wireless 106