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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . What is the difference between B2B and B2C? At a high level, the difference is obvious. Not so fast. . Sorry, not quite.

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A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

The real-time and accessible nature of live chat caters perfectly to today’s consumer expectations, while providing government agencies with an efficient and cost-effective channel. The chatbox should also be inviting enough to compel the consumer to engage. That way, the right agent will receive the right customer query every time.

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3 Keys to Modernizing Customer Engagement

Kustomer

All that was needed when it came to shopping for consumer electronics were specifications and dimensions of the products. Daniel Kahneman, psychologist, economist and winner of the 2002 Nobel Prize in Economics, introduced the idea of a dichotomy between two modes or systems of thought. As they should, customers expect more from us.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. With so many companies concentrating on investing resources in customer experience management, with all the technology and tools in use to make it easier than ever before, why don’t we see the opposite?

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Too Big To Care? Why Mega-Mergers Threaten Us

Beyond Philosophy

Airlines, technology, retail (on and offline), and even hospitals have been merging over the past twenty years. The Labor Shadow business secretary even called out the merger for creating a duopoly with Tesco (the leading British Supermarket), which would have “ unrivaled power to dominate, dictating choice and prices for consumers… ”.

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Customer Satisfaction is Declining in the UK. Is the US Next?

Beyond Philosophy

The UK CSI measures what’s relevant to consumers and customers in five different areas: Professionalism: How helpful and knowledgeable are the people or websites I visit? She believes this decline has to do with many aspects: Consumers are more challenging and more demanding because of fewer resources and higher expectations. .