Remove 2004 Remove Brands Remove Sales
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

Brands 118
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How to engage millennials for customer insight and marketing

Alida

Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. How can marketers create a more authentic brand ? Keep it authentic.

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty. About Voyado.

Fashion 72
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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

For retail business, the customer journey extends far beyond the initial sales engagement. Lasting brand loyalty is cultivated from continuous service throughout the lifecycle of any particular product and managing these engagements for quality can be difficult when multiple players are involved. Enhance performance. About the Author.

Retail 119
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Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. First, we’ll define product-led growth (PLG) and what distinguishes a product-led growth strategy from a sales-led strategy. How Does a Product-led Growth Strategy Differ from Sales-Led Growth?

2013 126
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ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” In most cases, this is a moot point—what matters most is that they can deliver a quality solution that aligns with your brand and wows your customers.

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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

Tribalism is key to the Apple brand. If you see lots of people using Apple products, or if you hear from many friends how good the latest Apple product is or you see lines outside the store, it influences your perception of the brand. Price Image is at play in the Apple brand, too. Their brand has an excellent Halo Effect.

2004 159