Remove 2004 Remove Communication Remove Sales
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. The ads sparked discussion and controversy, which boosted Dove’s sales. Dove: Repackaging Emotional Associations.

Brands 118
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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

That’s such a substantial threat that nobody ever puts the iPhones on sale. Another way Apple communicates their superior quality is in the experience of opening the box. Figure out what it is that you’re trying to communicate with your experience and then focus on the details. They use heuristics. Mind the details.

2004 159
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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with. Matures- born before 1945.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with. Matures- born before 1945.

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MiFID II: What Do You Need to Know?

Avaya

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services. An original MiFID was enacted in 2004, prior to the 2008 global financial crisis.

2004 46
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Culture’s Impact on Customer Experience - Transforming the Customer Experience

Kristina Evey

Needle ( 2004 ), stated that organizational culture represents the collective values, beliefs, and principles of organizational members. Open communication promotes success. Companies with free and open communication are far more successful in establishing an engaging culture. The Business Dictionary).

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Paradox of Choice

Optimove

The phenomenon, known as the Paradox of Choice, was coined in 2004 by American psychologist Barry Schwartz, and was first discovered in the early 2000s as part of a now famous study focusing on jam. Researchers presented shoppers at an upscale supermarket with jam displays and free samples in various sizes.

2004 65