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Product-led Growth: What It Is and Why You Need It

Totango

It lets your product do the talking, departing from a sales-led growth strategy that depends on a conventional sales pitch. First, we’ll define product-led growth (PLG) and what distinguishes a product-led growth strategy from a sales-led strategy. How Does a Product-led Growth Strategy Differ from Sales-Led Growth?

2013 123
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ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” This will allow them to assign resources to this critical piece of the process while their sales team continues to work through the final stages of the RFP with you.

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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

For retail business, the customer journey extends far beyond the initial sales engagement. As customers are taking more control of their own service requests through customer portals, retailers can use the opportunity to engage in sales opportunities. Increase service and revenue opportunities. About the Author.

Retail 119
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. The ads sparked discussion and controversy, which boosted Dove’s sales. Dove: Repackaging Emotional Associations.

Brands 118
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Part 2: How Customer Support Drives and Grows Recurring Revenues

Team Support

ServiceXRG suggests that by establishing standardized service sales processes and leveraging service sales automation, companies can assure that every service opportunity adheres to configuration and quoting practices.

2004 98
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to multiple studies , employee happiness can boost sales, stock prices and productivity.

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Part 1: B2B Customer Support Transformation Imperatives

Team Support

Companies that are moving to subscription-based relationships with customers and seeking to bolster recurring revenue streams must leverage Support as an integral part of their post-sales strategies to sustain and expand customer relationships and drive recurring revenues.

B2B 86