Remove 2004 Remove Sales Remove Social Media
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25 important social media questions, answered

BirdEye

Social media is a daily part of our lives, but many companies still have questions about it. These are just a few of the social media questions that businesses are asking. In this blog post, we’ll answer 25 of the most important social media questions. Social media questions: The how?

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. The ads sparked discussion and controversy, which boosted Dove’s sales. A good example of this is Amway’s recent social media marketing.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Millennials (also called Gen Y)- born in between 1982 and 2004. Your brand could succeed in marketing to this generation through social media and SMS. This generation is mostly computer literate, with more than 80% of them reportedly using social media platforms like Facebook and Twitter. Matures- born before 1945.

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7 AdTech Trends to Watch in 2024

SurveySensum

Ad Networks and Retail Media Ad networks and retail media allow brands to engage with customers based on shopper data at the point of purchase decision. Retailers are testing new strategies that meet customer’s needs at different sales funnel stages. They are becoming the new currency of effectiveness, boosting media buys.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Millennials (also called Gen Y)- born in between 1982 and 2004. Your brand could succeed in marketing to this generation through social media and SMS. This generation is mostly computer literate, with more than 80% of them reportedly using social media platforms like Facebook and Twitter. Matures- born before 1945.

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7 Key benefits to feedback loops, plus examples

BirdEye

You can collect customer feedback from online reviews, social media comments , and product forums. People research companies and products on review sites , social media, and public forums, among other ways. Reviews are a driving force for growing customer sales. Experts estimate that reviews drive 20% of sales.

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Guest Blog: Becoming a Blockbuster?

ShepHyken

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. Online sales are expected to grow to more than $400 billion by 2018. On the other hand, Facebook, which has long been the dominant player in the social media space, is apparently not resting on its laurels but is instead listening to its customers.

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