Case Study: Increase Your Sales by 47% by Doing This…
Beyond Philosophy
MARCH 17, 2015
How can you increase your sales by 47%? Gressingham Foods, a pre-packaged food company in the UK, wanted to change their brand image at the store. They were declining as a brand and wanted their image to project “premium but accessible.”. Malcolm Gladwell’s famous book from 2007, Blink , introduced this concept in detail.
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