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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. In our connected world, building a brand or selling a quality product is not enough.

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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

This broken connection can only lead to a huge mess – from derailing the journey of possible clients to attracting applicants you never meant to target. There is no case for your 2008 case study. Your site must honestly and respectably reflect your culture without fail.

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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.”

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways.

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Amazing Business Radio: Nate Spears

ShepHyken

In 2008, Nate and his business partner recognized an opportunity in the outsourced customer service space for a company that prioritized exceptional customer service above anything else. .” – Nate Spears. How can I provide a personal emotional connection with my customers? What questions will this episode answer?

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How the Smithsonian Built their Journey Map, with Samir Bitar [CB4]

Customer Bliss

Prior to joining the Smithsonian in 2008 Samir was the Executive Director of Noemie LaFrance’s SENS Production in Brooklyn, New York. You can connect with him on LinkedIn as well. In addition to working at the Smithsonian Samir dances with Jonah Bokaer and Erica Rebollar, with whom he performs modern & contemporary dance.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

Brian Lillie joined Equinix in August 2008 and has been focused on building business value through strategic and innovative product development and information technology initiatives. CCO connects, guides, provides resources … but doesn’t micro-manage as they figure it all out and its importance. That’s this episode.