Remove 2008 Remove Connections Remove Marketing
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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

This broken connection can only lead to a huge mess – from derailing the journey of possible clients to attracting applicants you never meant to target. There is no case for your 2008 case study. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. In our connected world, building a brand or selling a quality product is not enough.

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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.”

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Connecting Your Brand with the New Generation

Second to None

Millennials have been under society’s microscope for the last decade; a punching-bag for Baby Boomers, a restructuring force for marketers. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market.

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How the Smithsonian Built their Journey Map, with Samir Bitar [CB4]

Customer Bliss

In his work with the Board of Regents, the National Board, senior staff, volunteers and external agencies and partner firms Samir advocates for visitor-centric and market-oriented strategies across four functional areas: service design, visitor studies, marketing, and experience design. You can connect with him on LinkedIn as well.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

It’s often from Operations or Marketing, but in the case of Brian Lillie, he went from Chief Information Officer of Equinix , the world’s largest IBX data center and colocation provider, to CCO. CCO connects, guides, provides resources … but doesn’t micro-manage as they figure it all out and its importance.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

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