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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

Your site must honestly and respectably reflect your culture without fail. There is no case for your 2008 case study. This broken connection can only lead to a huge mess – from derailing the journey of possible clients to attracting applicants you never meant to target.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

2008 98
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8 Key Stats to Prove Customer Experience Delivers ROI

Beyond Philosophy

The slogan resurfaced in the 2008 campaign as “It’s the economy, stupid.”. This also says that if you are an organization that is at the upper echelons of managing Customer Experience, it also suggests that you know a lot about your customers’ needs and the culture of the company is aimed at taking care of those needs.

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The importance of customer culture – an interview with Chris Brown

ijgolding

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. Ultimately, the marketing strategy will only be effective if the culture of the organisation is aligned to creating customer value.

Culture 105
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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

Brian Lillie joined Equinix in August 2008 and has been focused on building business value through strategic and innovative product development and information technology initiatives. I wanted to learn more about that transition, his background, and how he built out the new role. That’s this episode. About Brian.

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CX Journey™ Musings: Culture - The Soul of the Organization

CX Journey

Image courtesy of Pixabay In business, your culture is the soul of the organization. Translate that to your company, and it becomes a good proxy definition for culture. The culture embodies the soul of the organization. As I mentioned in a previous post , we know that Culture = Values + Behavior. Bad things.

Culture 50
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The Force Within

ShepHyken

I’m often asked, “How many people in an organization does it take to create a culture focused on Customer Amazement?” I wrote about this in my book The Cult of the Customer (Wiley 2008), and the example I used was that of an airline employee. The short answer is: all of them. But, the process has to start somewhere.