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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Similarly, instead of just focusing on the customer’s interactions with support, CX covers how they interact with marketing, sales, and any other customer-facing aspects of your company.

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How the Smithsonian Built their Journey Map, with Samir Bitar [CB4]

Customer Bliss

In his work with the Board of Regents, the National Board, senior staff, volunteers and external agencies and partner firms Samir advocates for visitor-centric and market-oriented strategies across four functional areas: service design, visitor studies, marketing, and experience design.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

It’s often from Operations or Marketing, but in the case of Brian Lillie, he went from Chief Information Officer of Equinix , the world’s largest IBX data center and colocation provider, to CCO. I wanted to learn more about that transition, his background, and how he built out the new role. That’s this episode. About Brian.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. The First Mover Club.

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The ultimate report on Millennial customers: Gen Y attitudes and their impact on tech, finance, media and other major industries

Alida

Millennials have the sunniest outlook of any generation, despite living through 2008’s Great Recession and facing the threats of climate change. We collected a taste of the report’s most fascinating findings below. The Millennial mood looks good. Thirty-nine percent of Millennials are happy; 30 percent are excited. TWEET THIS STAT ).

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Innovative brands simply need to adopt more effective means of listening. Most marketers are extremely cautious about the over use of abusive surveys.