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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Consumers had a different relationship with, and metabolism for, content consumption.

2008 98
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From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights

Clarabridge

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . The post From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights appeared first on Clarabridge. Day 2 of our tenth annual C3 Conference started off with a walk down memory lane.

2008 40
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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

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Market Research Uncovers First Mover Opportunities

NetBase

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. The First Mover Club.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. The post Future Of Marketing Wins A Nobel Prize! For example, people don’t tend to save enough for retirement because they place short-term satisfaction over long term savings.

Marketing 130
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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52
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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? When the market rights itself, you'll be in a much better position - and can potentially capitalize on the upturn in the economy. During the 2008 recession, Starbucks came under threat.

2008 71