Customer Experience: Keep it Simple Stupid
Beyond Philosophy
OCTOBER 1, 2015
When it comes to brands and their related experience, it’s critical that you KISS it. According to Siegel and Gale, a branding firm specializing in simplicity, Customers like brands that have simplicity as a key value. The vast majority, 70% of respondents said they were more likely to recommend a brand with a simple experience.
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