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Customer Experience: Keep it Simple Stupid

Beyond Philosophy

When it comes to brands and their related experience, it’s critical that you KISS it. According to Siegel and Gale, a branding firm specializing in simplicity, Customers like brands that have simplicity as a key value. The vast majority, 70% of respondents said they were more likely to recommend a brand with a simple experience.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. To stand out, these brands need to rely on service. With top-shelf service, support, and experience, young and modern DTC brands can come out on top. Succeed With Experience.

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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

2009 105
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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. What brands think their customers want has changed. This has created an area of friction between the brand and the customer. Only brands that handled digital transformation well can pivot effectively in times of crisis.”

2009 96
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. What brands think their customers want has changed. This has created an area of friction between the brand and the customer. Only brands that handled digital transformation well can pivot effectively in times of crisis.”

2009 88
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

In their 2009 meta-analysis presented by Gallup, Harter et al. The CX EX synergy that emerges from this approach creates a virtuous cycle where engaged employees drive improved customer interactions that lead to enhanced loyalty, brand advocacy, and, ultimately, business success.