Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.
ShepHyken
OCTOBER 5, 2018
New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. LOLA, a direct-to-consumer personal care brand, built their business on a single organic tampon, and have grown their selection based directly on input from their audience.
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