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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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4 Great Examples of Social Media as an Effective Customer Service Tool

transcosmos Information Systems

The increasing popularity of social media has given businesses a great opportunity to reach their customers where they’re at in real time. Today, social media plays an important role in the customer service industry. Social media is a channel for people to express their feelings, thoughts, and opinions.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

To summarize, stakeholders now expect more from social media, and are using it more, and more effectively, than ever before. Organizations will need to move past the fear of change and experimentation which social media represents to many C-suite executives. The fear, it must be acknowledged, is not baseless.

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Chief Customer Officer for the Energy Industry, With Penni Conner – CB27

Customer Bliss

My most recent book, “Energy Efficiency: Principles and Practices” was published in January 2009 and provides tools and strategies to offer energy efficiency programs. If you still don’t know how to use social media to work with customers, as a small example, you’re already behind.

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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

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Customer experience trends engraved in social media channels

Service Untitled

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.

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Turning Crisis Into Connection: How IVAs Can Support Utility Customers During Outages

Interactions

power outages since 2000 have been due to extreme weather; heat season outages alone have increased by 60% since 2009, according to Climate Central. On average, the U.S. suffers more than 20 severe weather events per year that cause losses over $1 billion each, the National Oceanic and Atmospheric Administration (NOAA) reports.