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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Companies need instantaneous feedback and insight.

2015 0
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Customer churn: The pipeline that shall save you

Customer Bliss

I wrote a little bit about this back in 2012 , and it’s also mentioned in CCO 2.0. Above all, remember this: the entire competency around experience reliability and innovation is a revenue erosion early warning system. Prevent customer churn: Build a defector pipeline. Pages 151-152 or so if you have the hardcover version.)

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Peloton Wins with Improved Scalability, Reliability and Innovation from Talkdesk

Talkdesk

Historically, consumers had to go to a gym to work out, but in 2012 a new player came on the market to introduce new digital options. Peloton chose Talkdesk for a variety of reasons, such as the ability to scale easily and quickly, and because Talkdesk is an innovative and forward-thinking company. “We The fitness industry has changed.

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Report: 2015 Temkin Experience Ratings of Tech Vendors

Experience Matters

This is the fourth year of the ratings, here are links to the 2012 , 2013 , and 2014 ratings. The average score this year, 59%, represents a six percentage-point increase over last year and is the highest score achieved since the ratings’ inception in 2012. This product has a report (.pdf) pdf) and a dataset (excel).

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NBA’s Oklahoma City Thunder CLICKs With Its Fans

Experience Matters

I attended last night’s Oklahoma City Thunder game to participate in a ceremony awarding the NBA team’s partners with a CX Innovation Award from the Customer Experience Professionals Association ( CXPA.org ). The Thunder does a great job, it even won a 2012 Temkin Group CX Excellence Award.

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Innovation, Customer Value Creation, and Pediatric Medical Imaging

Middlesex Consulting

Note that the definition of innovation is essentially identical to the definition of customer value creation. This is because “innovation” without the creation of customer value is just another lesson learned along a journey. When the innovation is successful in meeting customer needs, it is INNOVATION.

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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with  OptiBot , starting in 2016. The post AI in Marketing: How Optimove Balances Innovation with Responsibility appeared first on Optimove.