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Report: Net Promoter Score Benchmark Study, 2015

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2015. This is the fourth year of this study that includes Net Promoter® Scores (NPS®) on 291 companies across 20 industries based on a study of 10,000 U.S. See the NPS Benchmark Studies from 2012 , 2013 , and 2014.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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As the Economy Gets Better, Customer Service Gets Worse

Beyond Philosophy

Thinking about the coming year, I see trends underway that predict interesting changes in Net Promoter Score (NPS), Customer Experience (CX), and mobile digital experience for 2015, and they might surprise you. Prediction #1: Net Promoter Score (NPS) Will Continue to Falter.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. By comparison, the S&P 500 returned only $93, a 7-percent loss.

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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

9 Recommendations For Net Promoter Score (NPS) (2011). Net Promoter Score and Market Share For 60 Tech Vendors (2012). Report: Net Promoter Score Benchmark Study, 2013 (2013). Why Net Promoter Score May Not Align With Business Results.

2014 101
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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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How does customer experience pay? Check out your portfolio

Heart of the Customer

Net Promoter Score inventor Fred Reichheld writes in The Ultimate Question 2.0 Real-World Stories of Creating the Metrics that Matter This week we continue to analyze the Temkin Group’s finalists for their 2012 Customer Experience Excellence Award to learn how they build Customer Intelligence. million in new revenue.