Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Over half also cited brand advocacy as a key factor.

Loyalty Programs 40

Loyalty Programs Loyalty 2015 Customers 40

Customer Bliss

JUNE 6, 2017

Brad Olson talks with me about his work to velocitize the member experience at Peloton, and creating a movement and a beloved brand. As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. Episode Overview.

Hotels 149

Hotels Social Media Consulting 2014 149

Up Your Service

MAY 21, 2015

A 2015-published study by IBM and Econsultancy found that the “ biggest takeaway was the disconnect between how marketers perceive the job they’re doing and how consumers perceive that job ,” according to Jay Henderson, director, product strategy at IBM Commerce. But there is still a gap in terms of what companies are doing with that data.

2014 87

2014 Loyalty Programs 2015 Consumers 87

Natalie Petouhof

JUNE 15, 2015

With the next generation Journey Builder brands are empowered to create journeys that blur the lines of CRM and span the Salesforce Customer Success Platform – connecting journeys across sales, service, marketing and custom apps. Leading global brands like FleetCor, Room & Board and the Michael J.

Marketing 86

Marketing Advertising 2015 Loyalty Programs 86

ProProfs Chat

DECEMBER 4, 2020

While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. Netflix (@netflix) July 22, 2015. And this acts as a marketing mechanism for the brand. Netflix and chill? No, really.

Customer Service 98

Customer Service Marketing Social Media Loyalty Programs 98

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty Rewards Programs 2015 38

Win the Customer

AUGUST 9, 2016

Streamlined Loyalty Programs. You can also entice customer loyalty program sign-ups with the convenience of mobile payments. That figure equaled around four million mobile wallet payments every week, which ultimately helped drive Starbucks’ loyalty program. Always Be Customer-Centric.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

ClearAction

MAY 28, 2015

While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. This is the kind of habit more brands need to adopt. What do you see ahead for 2015? Again it’s about the company, not the customer.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. Most retail CFOs would spit coffee at the suggestion that customer experience is their problem, but services can be easily and practically budgeted for, commoditized and recorded in a brand’s annual reports. Tesco Home Phone & Broadband was sold in 2015 [xiv].

Retail 110

Retail Brands Banking 2015 110

2020 Research

SEPTEMBER 1, 2022

Good branding. No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. The post Building Brand Trust in a Recession appeared first on Schlesinger Group.

Brands 52

Brands 2022 Banking Advertising 52

ClearAction

AUGUST 21, 2016

If It’s Called Customer Experience, Why Is It All About the Brand? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the brand, not the customer. Janice Cuban.

Brands 54

Brands Customer Experience Social Media 2008 54

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Apparently, approximately 91% of Tesla owners said “they would buy again” from this brand. High Customer Retention and Growth.

Net Promoter Score 126

Net Promoter Score NPS Customer Retention Loyalty 126

CSM Magazine

DECEMBER 14, 2015

Study Reveals Brands are failing at personalization, causing customer experience to suffer and demonstrating need for contextualized experiences. Following an in-depth survey in the U.S., In fact, 91 percent of marketers surveyed are prioritizing improving customer experience through personalization over the next year.

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Why are customer unhappiness levels so high? What Is the Customer Journey?

Customer Journey Mapping 91

Customer Journey Mapping Touchpoint Customer Journey CEM 91

Currency Alliance

MARCH 20, 2017

In 2015, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization. The loyalty currency could flow like water and the resulting transaction data could be tracked to build a rich profile around what customers do and how they behave across a limitless ecosystem.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

Currency Alliance

NOVEMBER 14, 2018

This quote comes from a 2015 Guardian article on Amazon, but the sentiment could apply to almost any business that ever paid a fee to participate in a marketplace. This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

DECEMBER 21, 2016

They’ll be able to integrate their loyalty program, too – collecting loyalty currency and using coupons. The future of customer loyalty is mobile. Up from $75 billion in 2015. Customer loyalty must be simple and convenient for consumers to embrace it.

Loyalty 40

Loyalty Loyalty Programs 2015 2020 40

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52

2020 Brands Transportation 2002 52

Currency Alliance

MARCH 30, 2022

They’re common traits to many successful businesspeople, but it’s worth considering how these skills can be applied to the unique set of challenges faced by the majority of loyalty teams. . In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

MAY 29, 2017

But this has nothing to do with their loyalty to brands. In a study undertaken in 2015 by Elite Daily, 6 in 10 millennials surveyed said they were brand loyal. In the same study by Elite Daily, only 1% of those surveyed said that a compelling advert would make them trust a brand more. Namely on social media.

Engagement 40

Engagement Social Media Loyalty Programs Loyalty 40

Currency Alliance

NOVEMBER 19, 2016

But this has nothing to do with their loyalty to brands. In a study undertaken in 2015 by Elite Daily, 6 in 10 millennials surveyed said they were brand loyal. In the same study by Elite Daily, only 1% of those surveyed said that a compelling advert would make them trust a brand more. Namely on social media.

Engagement 40

Engagement Social Media Loyalty Programs Loyalty 40

Natalie Petouhof

SEPTEMBER 16, 2015

In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 Or, a vehicle assistance service partnering with an auto brand can send personalized offers on behalf of local dealers based on sensor data that tracks fluid levels and mileage.

Events 49

Events 2025 2015 Loyalty Programs 49

OpinionLab

MARCH 12, 2015

Gone are the days where having a fancy, scientific “satisfaction score” matters; the reality is that your customers leave feedback for one of two reasons: They are brand loyal and are thrilled about something you’ve done, a product you have, or just generally want to gush and let you know they love you (less likely). Final Thoughts.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

SuiteCX

DECEMBER 20, 2015

suitecx ©2015, suitecx Inc. November 30, 2015 Customer Experience Improvement: Finding the Right Data Strategy As marketers, we are all focused on improving our customer experience and generating more revenue. suitecx ©2015, suitecx Inc. Transactional Data What customers do when interacting with the brand. Hansen, Nov.

Customer Experience 40

Customer Experience 2015 Social Media Call Center 40

Currency Alliance

OCTOBER 11, 2018

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. Restive guests: understanding hospitality loyalty. the luxury traveler.

Hotels 40

Hotels Hospitality Loyalty Travel 40

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Talkdesk

MARCH 24, 2021

With insurtech getting a head start and Amazon-like experiences setting policyholder expectations and brand loyalty, customer service can make or break carriers and brokers. . Root Insurance , the nation’s first licensed insurance carrier powered entirely by mobile, was founded in 2015.

Insurance 53

Insurance Contact Center Multi-Channel Automotive 53

Comm100

JUNE 13, 2018

During this study, 65 percent of shoppers said they would try a new product if they had a coupon for it and 58 percent would abandon their regular brand for a different one if the other brand offered a coupon. Flash holiday deals can be used to generate sales during Black Friday, Small Business Saturday, and Cyber Monday.

E Commerce 74

E Commerce E-support Social Media Retail 74

Currency Alliance

JULY 24, 2018

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam.

Travel 40

Travel Airlines Customer Experience Hotels 40

Currency Alliance

MARCH 9, 2021

Building adaptive loyalty marketing functionality is increasingly complicated and necessary, as loyalty points become a new asset class, and loyalty commerce between complementary brands gains traction. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59