Remove 2015 Remove Brands Remove Social Media
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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Are you ready to make 2015 even better? Prevent customers from making negative associations with your brand by creating positive microinteractions. Social Media ninjas? One thing is certain for 2015: Customers will need you to keep walking the talk. What is a Touchpoint? Automated replies?

2015 300
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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Social media as a customer service channel is now a given. 67% of consumers have used a company’s social media site for servicing, according to J.D. Instead of hiding behind press releases and formal communication, social media engagement allows organizations to speak directly to customers and prospects.

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Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. It’s easy to “set up” a social media presence for customers and then just sort of forget to maintain it. Social Customer Care: Best Practices for Major Engagement.

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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 266
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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

There were sessions on co-creating with customers, social media, and customer journey mapping. Mike Zarin (@zarin) March 24, 2015. Get real about your experience and brand. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it.

Insights 236
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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. Jon Galloway (@jongalloway) April 12, 2015. Thanks, @TripIt ! — and the not so good. Think about it.

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4 Real-life Examples How Social Media Influenced Customer Experience

Lumoa

Customer experience consists of countless details, but at the end, it all comes to what a customer thinks of your brand. Sometimes, you think your brand and customer experience are the same thing. In reality, if a customer perceives your brand in a different manner compared to you, that would be your true customer experience.