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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show , the behemoth of tech conferences, in Las Vegas, Nevada. Tell consumers what THEY can do, not what IT can do. Here are a few ideas.

Marketing 250
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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. While a disruptive new service such as Amazon Prime has the power to jolt customers out of old habits, the everyday decisions of most consumers are based on what worked in the past.

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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

Mike Zarin (@zarin) March 24, 2015. Michael Perman , Dean of Innovation from Gap, Inc. discussed how challenging it is to think of innovation in positive terms. Thinking about innovation in these terms is limiting. via Gina Bhalwalker @scottrade #ngce — Jeannie Walters (@jeanniecw) March 23, 2015. So many answers!

Insights 236
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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. The result: 85 percent reduction in research costs in 2015 alone.

ROI 269
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2015 Global Customer Service Report: Customer Expectations and Location, Location, Location

Tricia Morris

The 2015 Global State of Multichannel Customer Service Report published by Parature, from Microsoft and Microsoft Dynamics CRM shows that geography does play a role in customers’ views on service. But are customer service preferences and expectations? Global Similarity Highlights. Consistently satisfying service is increasingly important.

2015 97
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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Communities reduce business costs and drive sales.

2015 0
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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

67% of consumers have used a company’s social media site for servicing, according to J.D. Share innovation as it happens. Make short videos for Instagram or Vine explaining the innovations as they happen and the challenges around them. Share pictures of teams working on that specific issue. It’s a means to an end.