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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Introduction In todays digital age, the relationship between technology and customer experience (CX) has become almost inseparable. This article explores how technology and customer experience are becoming more interdependent, with a focus on AI’s role in B2B environments.

B2B 387
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Is Your Customer Experience Technology Helpful or Creepy?

Experience Investigators by 360Connext

SXSW 2015 was no exception. Location-based apps were another year’s IT technology. The technology itself becomes secondary to the purpose. Will they find your customer experience technology helpful, or creepy? SXSW: Customer Experience Technology. A few years ago, group messaging apps were the big thing at SXSW.

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What Will SXSW Mean for Customer Experience in 2015?

Experience Investigators by 360Connext

There is always something that grabs everyone’s attention but is a flash in the technology pan. SXSW is where I first began to see glimmers of wearable technology a few years ago. Wearable technology that’s more fashion than functional – the iWatch is just the beginning?? QR Codes on t-shirts? Worst idea ever.

2015 215
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5 Reasons Never to Miss SXSW Interactive

Experience Investigators by 360Connext

A photo posted by Jeannie Walters (@jeanniewalters) on Mar 14, 2015 at 1:04pm PDT. . The technology offered at SXSW , whether in the form of using the Oculus at the Exhibit Hall or getting a brain hack at a party, forces me to think about the future in different ways. How will we use this technology to better our experiences?

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

Jon Galloway (@jongalloway) April 12, 2015. Amy shared how they rely a lot on social media , where travelers tweet or post about both the good (it saved me!) While they also use surveys and traditional methods to gather feedback, social media is a big channel of feedback for them. Thanks, @TripIt ! —

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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Case in point: Wearable technology dominates many of the”what’s next” conversations, but studies show users often tire of actually wearing these products within just a few months. Lowe’s has revealed more technology around a big topic at CES this year: the connected home. Here are a few ideas.

Marketing 250
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“Such Poor Customer Experience!” 3 Industries I Hear About Every Day

Experience Investigators by 360Connext

They don’t understand how these industries were born in eras when technology was the competitive differentiator , and these veteran brands are now forced to keep up with disrupters. Social Customer Care: Best Practices for Major Engagement. 30, January 2015. Are you ready to engage with customers on social media?