2017 Consumers Rewards Programs 
Second to None
APRIL 3, 2018
In fact, the industry has accrued seven straight years of positive growth, totaling $780 billion dollars in 2017.[1] If it is supremely easy to log on and find your usual order, customers will undoubtedly come back to your brand, and many brands will increase the ante by offering loyalty rewards programs within their online ordering cycle.
Currency Alliance
JUNE 11, 2019
Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. in 2017[vii]. Actually, they do. Extra what?
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ShepHyken
OCTOBER 13, 2017
It’s all just a part of consumer demand, and customers still demand the in-store experience. Well, it sounds a whole lot like the past… except there’s a lot more technology at retailers’ disposal to help make consumers’ high expectations a reality. Did you catch Intelligence Report 2017?
Currency Alliance
SEPTEMBER 5, 2018
Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].
Magellan Solutions
FEBRUARY 28, 2017
Say what you want about millennials – the smartphone-toting, selfie-taking generation born between 1982 and 2004 – but there’s no denying their power as consumers. They expect businesses to use technology in a way that creates a more personal experience for consumers and empowers them by making them part of the program content.
ReviewTrackers
APRIL 4, 2017
consumers’ trust in banks had fallen to an all-time low, while Edelman Insights found that the financial services sector was the one industry that people trusted even less than the media sector. percent of consumers are “likely” or “highly likely” to use rating filters on online review sites when searching for bank branches.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
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