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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

(CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. It was originally established in London as a way to expand newspaper sales. In 2009 only 18% of the value of the top 100 brands was in subscriptions. This grew to 29% by 2018.

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The Retail App Marketer’s Guide to Winning the World Cup 2022

Optimove

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. And it’s not just that they are electric; there are many other reasons why Tesla is innovative: Direct sales with no dealer network. Sporty yet practical vehicle. Battery charging.

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Tailoring medtech sales strategies for the ASC market using a data-driven approach

Clarivate

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. The post Tailoring medtech sales strategies for the ASC market using a data-driven approach appeared first on Clarivate.

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15 Types of social media to help boost your brand

BirdEye

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. As of July 2022, TikTok has reached one billion monthly active users.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program.

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Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights

Optimove

This year, shopping trends and sales figures reached new heights despite concerns about inflation and the economic downturn. According to estimates, Black Friday sales this year raked in a record $9.12 Mastercard “SendingPulse” said Black Friday overall online sales rose 14% YoY. Average increase 2022 VS 2021. Next steps.

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