Remove 2023 Remove Innovation Remove Loyalty Programs
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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

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5 Top Customer Service Articles of the Week 1-23-2023

ShepHyken

Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs. It also includes some findings on why customers would leave your program. Go to The Customer Focus to learn more about our customer service training programs. It’s a win-win.

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Top 5 Customer Service & CX Articles for the Week of May 1, 2023

ShepHyken

U$ 402bn is on the Table for Brands That Simplify Their CX and EX – Here’s Why by Ricardo Samuel Saltz Gulko (Eglobalis) Simplicity is an essential aspect of customer and employee experience that can greatly impact a company’s success and its ability to innovate. My Comment: Another one of my favorite topics is customer loyalty.

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Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

According to an article in Craving Tech, organizations that have integrated this new technology into their operations saw a 25% boost in customer satisfaction in 2023. Companies—from JetBlue to Dunkin’ to Walmart—will push loyalty programs to attract both new and returning customers.

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