2023 Marketing Return on Investment 
Optimove
DECEMBER 21, 2023
Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.
BirdEye
SEPTEMBER 6, 2023
Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. When in the market for a local business or service, consumers are highly likely to research online first.
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Comm100
JANUARY 11, 2023
The State of Automated Customer Service in 2023. In 2022, 59% of companies surveyed agreed that their markets have become more competitive in recent years. Best of all, bringing all these benefits to a customer service environment comes with significant return on investment. Competition is at an all-time high.
Retently
NOVEMBER 13, 2024
Market Growth and Adoption Rates The virtual fitting room market is booming – and the numbers speak for themselves. In 2024, this market is expected to be worth $5.71 The global ecommerce market is projected to reach $6.09 Retailers looking to reduce returns, which cost the ecommerce industry billions every year.
TechSee
SEPTEMBER 21, 2021
McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital. This profitability and market reach indicate significant growth potential for the cable industry if they can get in the game by embracing the cable digital transformation.
C3Centricity
APRIL 23, 2024
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%
InMoment XI
AUGUST 13, 2024
Call tracking software is designed primarily to track and attribute phone calls to specific marketing campaigns or sources. Its main purpose is to help businesses understand which marketing efforts are driving inbound calls and how effective these campaigns are in generating leads.
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