2024 Customer Insights Marketing 
InMoment XI
DECEMBER 10, 2024
Losing customers never feels good, especially in a hyper-competitive market. In fact, it costs five times more to acquire new customers than it does to keep an existing one. But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? What Is Customer Churn?
InMoment XI
DECEMBER 3, 2024
Invest in employee coaching to align more of the workforce with the customer-centric vision. Focus on a cross-functional approach to improving customer experiences. For example, a collaboration between marketing and product teams to engage a specific user segment with a new feature.
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eglobalis
JULY 31, 2024
Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves.
InMoment XI
NOVEMBER 26, 2024
When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success. Accessed 10/8/2024.
InMoment XI
OCTOBER 14, 2024
Uncertainty over the impact of their responses was among the top four reasons cited by customers for abandoning their last survey. The Business Impact of Survey Fatigue Survey fatigue poses several challenges for businesses, making it difficult to capture valuable customer insights. Accessed 10/07/2024. FluidSurveys.
InMoment XI
NOVEMBER 21, 2024
Enhanced customer service helps retain existing customers and supports brand reputation management. As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead.
InMoment XI
NOVEMBER 13, 2024
Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.
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