BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

Connections 98

Connections Marketing Social Media Advertising 98

Experience Investigators by 360Connext

APRIL 21, 2015

pay very little attention to traditional advertising, so offering meaningful experiences is how some brands are breaking through the noise. Whatever it is, the new marketing campaign, the new store display, the new product upgrade. Some are predicting that by 2020, the B2B ecommerce market will be twice as large at the B2C market.

B2B 285

B2B B2C Social Media Innovation 285

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. It's about building real connections and driving strong social media engagement.

Social Media 52

Social Media Hotels Marketing Travel 52

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals.

Advertising 98

Advertising Social Media Events Magazine 98

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Essentially, brand perception is what a customer believes your product or service does—not what a marketing department puts out about the product.

Brands 369

Brands ROI Social Media Return on Investment 369

Experience Investigators by 360Connext

JANUARY 12, 2015

All loyalty and authentic word-of-mouth marketing results are based on emotion. Zappos figured this out early by offering those small moments of delight, like upgrading to overnight shipping unexpectedly, and spent very little on advertising. Most likely, it’s because you wanted your friends to know about something great.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

BirdEye

MAY 5, 2023

How well you reach your customers to pitch your products depends on how effective your advertising is. And it means you have to get selective about how, when, and where you advertise your business. Table of contents What is free advertising? Networking: Connect with potential clients and partners.

Advertising 98

Advertising 2023 Automotive Retail 98

Customer Bliss

APRIL 5, 2019

Website: Todd shares some marketing expertise here—if you’re going to improve emails and direct traffic to your website, the website needs to be high functioning as well. Awareness: All CX practitioners need to internally market an organization’s new processes and initiatives. Is your website truly engaging your audience?

Engagement 213

Engagement Advertising Consumers Marketing 213

InMoment XI

MAY 14, 2022

We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

TechSee

SEPTEMBER 21, 2021

McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital. This profitability and market reach indicate significant growth potential for the cable industry if they can get in the game by embracing the cable digital transformation.

2028 41

2028 Entertainment Advertising 2010 41

Beyond Philosophy

OCTOBER 4, 2019

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. We talked about advertising and communication in a recent podcast.

Communication 25

Communication Marketing Advertising Social Media 25

Experience Investigators by 360Connext

OCTOBER 29, 2014

The advertisements for customer rewards only apply to those shiny, new customers, not the old dusty ones paying their bills on time each month and providing most of the company revenue. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Poor Customer Service 303

Poor Customer Service Loyalty Social Media Consulting 303

Customer Bliss

JUNE 22, 2017

Cannes Lions is going on right now; it’s a giant celebration of advertising, art, culture, media, customers, etc. ” This means sleek and beautiful (the old Madison Avenue approach to advertising) vs. data-driven and targeted. Then this week, I talked to Jackie McAtee, the VP of Marketing and Customer Experience at Mayfair.

Innovation 237

Innovation Customer Experience Advertising 2017 237

Experience Investigators by 360Connext

MAY 20, 2015

Keep advertising a brand promise that isn’t delivered. Customers who are surprised by these small moments tend to share them with others, providing word-of-mouth marketing and advocacy. It’s not just enlightened Customer Experience, Digital and Marketing leaders who call us in. Don’t believe me?

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

Experience Investigators by 360Connext

JULY 13, 2015

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Consider how much effort is focused on acquiring new customers.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

BirdEye

SEPTEMBER 25, 2023

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 111

Marketing Social Media Advertising E-support 111

BirdEye

JULY 19, 2022

With nearly three billion active users, it’s no surprise why businesses are using Facebook to advertise their products and services. Facebook Business Manager was created to help page owners manage all their marketing tools in one place, giving them more time to focus on growing and developing their business.

Connections 98

Connections Management Advertising Social Media 98

Experience Investigators by 360Connext

NOVEMBER 6, 2014

These storefronts literally become advertising and a way to reach customers who many not be as digitally inclined. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Some, like Warby Parker, have opened stores in other cities.

Omnichannel 258

Omnichannel Retail Social Media Culture 258

GetFeedback

MARCH 4, 2019

An omnichannel customer experience program connects all the channels that a customer may use to receive customers service: email, chat, phone call, social media, text etc. It’s a form of free advertisement that you definitely need to use and make the best out of it. Ease of connectivity . James Daily, content marketing writer .

Social Media 186

Social Media Omnichannel Advertising Definition 186

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Workshop 111

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. The real estate industry thrives on visual content and engagement, making social media sites like Instagram, TikTok, Facebook, LinkedIn, and YouTube the perfect tools for showcasing property listings, sharing market trends, and industry insights.

Social Media 52

Social Media Marketing 2025 Events 52

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

Experience Investigators by 360Connext

SEPTEMBER 17, 2014

They might not have the advertising budget, but they often gain the loyalty. Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Metrics 252

Metrics Customer Experience Social Media Loyalty 252

Optimove

OCTOBER 28, 2021

This global technology company is powering the world’s marketers with trusted and impactful advertising. And, a CRM Marketing hub such as Optimove, partnering with an advertising powerhouse such as Criteo, is our way of offering brands some next-level dot-connecting. The possibilities are vast and include: ?

Marketing 98

Marketing Advertising Presentation Brands 98

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Marketing E Commerce 52

CloudCherry

DECEMBER 1, 2018

The origins of CX lie in the B2C domain and are steeped in the discipline of market research. Understanding why, and feeding that information back to sales and marketing is critical to the customer experience. For example, in a typical organization: * Marketing sets expectations for each new potential purchaser (ie.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

BirdEye

MARCH 6, 2025

Youll discover how to integrate platforms, track meaningful metrics, and build authentic connections that outlast fleeting digital fads. So, while common digital marketing tactics work, they need to be refined, customized and executed strategically. Use Google reviews and Yelp testimonials in marketing materials. The payoff?

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

Comm100

OCTOBER 31, 2024

We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. What’s Conversational Marketing ?

Marketing 52

Marketing Social Media E Commerce E-support 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. Even if that advertising campaign didn’t generate quite as many leads as we wanted, we still invest in marketing strategy the following year.

2020 250

2020 Net Promoter Score ROI Metrics 250

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

BirdEye

DECEMBER 19, 2024

Today, marketing teams face a critical challenge: delivering personalized customer experiences while managing increasingly complex digital marketing plans. An effective AI marketing strategy transforms how businesses understand and engage with customers. Ready to transform your marketing with AI? Let’s dive in.

Marketing 52

Marketing Social Media Hospitality ROI 52