InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. According to research: 47% of consumers reach out to brands on social because they have a product or service question. Social Media Marketing Builds Brand Reputation Social media marketing is also a powerful brand reputation management tactic.

Social Media 195

Social Media Marketing 2023 Advertising 195

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269

ROI Measurement Brands Net Promoter Score 269

BlueOcean

OCTOBER 21, 2024

Acquisition costs are seen in sales efforts, marketing, and advertising as well as customer onboarding, so it’s retention that appears to gain the most profit in return. TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

InMoment XI

AUGUST 2, 2022

Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.

Advertising 221

Advertising Transportation Marketing Hotels 221

InMoment XI

OCTOBER 20, 2022

Customer experience started out in the golden age of advertising, market research, and understanding consumers. InMoment’s Global CMO, Kristi Knight , took us through the evolution of customer experience (CX). Then, the internet was born, and online surveys were created to collect customer feedback in a timely manner.

Customer Experience 397

Customer Experience Culture Workshop Events 397

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Essentially, brand perception is what a customer believes your product or service does—not what a marketing department puts out about the product.

Brands 369

Brands ROI Social Media Return on Investment 369

TechSee

SEPTEMBER 21, 2021

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. This profitability and market reach indicate significant growth potential for the cable industry if they can get in the game by embracing the cable digital transformation.

2028 41

2028 Entertainment Advertising 2010 41

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals.

Advertising 98

Advertising Social Media Events Magazine 98

Optimove

OCTOBER 15, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust.

Innovation 52

Innovation Marketing 2012 Download 52

InMoment XI

MAY 14, 2022

While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. A Few Examples from Best-In-Class Brands. Remember the Tiffany example?

Brands 370

Brands Loyalty Retail Competitive Advantage 370

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

Customer Bliss

APRIL 5, 2019

Website: Todd shares some marketing expertise here—if you’re going to improve emails and direct traffic to your website, the website needs to be high functioning as well. Consumer segment: Figure out who your consumer segments are and gain true insights into what drives them so you can create relevant experiences.

Engagement 213

Engagement Advertising Consumers Marketing 213

BirdEye

MAY 5, 2023

How well you reach your customers to pitch your products depends on how effective your advertising is. And it means you have to get selective about how, when, and where you advertise your business. Table of contents What is free advertising? Boost sales and generate leads without spending on marketing expenses.

Advertising 98

Advertising 2023 Automotive Retail 98

InMoment XI

MAY 31, 2022

As customers go through the various stages in the sales funnel, they cross departments from marketing to sales to product to customer success and customer service. Once your team is assembled, ask Marketing to list out each key customer segment. Gather a Cross-Functional Team. Define Customer Segments. So start there.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

Beyond Philosophy

OCTOBER 4, 2019

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. We talked about advertising and communication in a recent podcast.

Communication 25

Communication Marketing Advertising Social Media 25

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Marketing E Commerce 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

2020 111

2020 Marketing Social Media Advertising 111

CloudCherry

DECEMBER 20, 2017

However, the consumer is evolving at the speed of light, and, thanks to technological advancements, the customer journey is changing just as quickly. Consumers used to be significantly more passive, and certainly had a higher level of trust in brands and the promises they were made. Not long ago, mapping that path was relatively easy.

Customer Journey 225

Customer Journey Touchpoint Social Media Consumers 225

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

BirdEye

MARCH 28, 2025

Market mapping is no longer just a tool for corporate boardrooms or big consulting firmsits a critical step for any business that wants to thrive in todays competitive landscape. Dynamic, AI-powered insights replace traditional market maps based on spreadsheets and static research. Table of contents What is market mapping?

2025 52

2025 Marketing Sales Demo 52

BirdEye

MARCH 6, 2025

Even when a business is located nearby, consumers often rely on search engine results, online reviews, and social media platforms to decide whether a brand is credible and worth visiting. So, while common digital marketing tactics work, they need to be refined, customized and executed strategically.

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. Is it all advertising and “sign up now” or are there ways to get to know your customer better?

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

BirdEye

SEPTEMBER 25, 2023

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 111

Marketing Social Media Advertising E-support 111

CSM Magazine

DECEMBER 3, 2024

No matter what sort of business you’re in, Artificial Intelligence (AI) is most probably already assisting you with marketing your products and services. However, as AI developers continue to produce tools for a variety of business tasks, you may not be aware of some of the newest tools produced with marketers in mind.

Marketing 52

Marketing Social Media Return on Investment Advertising 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Workshop 111

ReviewTrackers

AUGUST 5, 2020

What is Customer Experience Marketing? Customer experience marketing is the strategy of focusing marketing efforts on the customer and improving how the customer experiences your product or services. . Is Customer Experience Really Marketing? That’s why marketers need to step up to the plate. Yes, it is.

Customer Experience 122

Customer Experience Marketing Social Media Customer Journey Mapping 122

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. For businesses, mastering omnichannel marketing is no longer optional; its essential. Lets explore how a winning strategy works and why its so important for businesses to remain relevant in todays fast-moving market.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. For businesses, mastering omnichannel marketing is no longer optional; its essential. Lets explore how a winning strategy works and why its so important for businesses to remain relevant in todays fast-moving market.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

Connections 98

Connections Marketing Social Media Advertising 98

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omnichannel 101

Omnichannel Retail Consumers 2021 101

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

Automotive 195

Automotive Management Social Media 2024 195

InMoment XI

JULY 13, 2022

They’re also likely to evaluate competitors if they see an interesting advertisement or offer, rather than being wholly loyal to your brand. Create the experience consumers expect by prioritizing improvements, drawn from their direct feedback. If you don’t already have referral marketing in place, it’s time to implement it.

Net Promoter Score 368

Net Promoter Score Customer Retention NPS Social Media 368

Alida

JANUARY 8, 2020

According to a recent Forrester report , “consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes.”.

Advertising 195

Advertising Consumers Marketing Customer Experience 195

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. The real estate industry thrives on visual content and engagement, making social media sites like Instagram, TikTok, Facebook, LinkedIn, and YouTube the perfect tools for showcasing property listings, sharing market trends, and industry insights.

Social Media 52

Social Media Marketing 2025 Events 52