BirdEye

MAY 5, 2023

How well you reach your customers to pitch your products depends on how effective your advertising is. And it means you have to get selective about how, when, and where you advertise your business. Table of contents What is free advertising? If you had a never ending budget, you’d run ads everywhere, all the time.

Advertising 98

Advertising 2023 Automotive Retail 98

CloudCherry

OCTOBER 30, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

BirdEye

FEBRUARY 5, 2025

How to create a solid restaurant social media marketing strategy 21 tips for restaurant social media marketing Key metrics to monitor when optimizing your restaurant social media marketing FAQs about restaurant social media marketing Birdeye makes restaurant social media marketing easier Why restaurant social media marketing is important?

Social Media 104

Social Media Marketing Metrics Events 104

GetFeedback

DECEMBER 21, 2018

It’s important for businesses to understand what contributes to churn in order to address those issues—and ultimately drive customer retention. Here are 40 customer retention statistics that reinforce the growing need for customer experience management. Customer Retention by the Numbers. Genesys ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

CloudCherry

JULY 10, 2018

Therefore companies need metrics to understand what success means. Ultimately, each department’s metrics are essential to their roles, however, the customer’s success is the responsibility of the business as a whole, not one specific team. Over time, if existing customers are not successful, sales growth will stall.

Measurement 199

Measurement Net Promoter Score NPS Touchpoint 199

BirdEye

DECEMBER 29, 2022

There are a variety of different social media metrics to choose from, and the ones best for your business will depend on your marketing goals. In this article, we’ll tell you about the 13 social media metrics you should track to effectively measure the success of your campaigns. Table of contents What are social media metrics?

Social Media 98

Social Media Metrics Net Promoter Score Return on Investment 98

BirdEye

MARCH 6, 2025

Youll discover how to integrate platforms, track meaningful metrics, and build authentic connections that outlast fleeting digital fads. Sentiment analysis & competitor benchmarking Understand customer feedback trends and compare with competitors. Track performance metrics to refine your social media strategy. The payoff?

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

InMoment XI

FEBRUARY 6, 2024

Typically, these platforms also offer a more cost-effective alternative to traditional advertising channels. Choose the right metrics. Identify the appropriate metrics most relevant to your business objectives. Also, focus on platforms where your customers are actively engaging with your brand.

Social Media 195

Social Media Marketing 2023 Advertising 195

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Customer churn is the opposite of retention. At the same time, it is also what most companies are missing.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

BirdEye

DECEMBER 30, 2024

Social media advertising: Use platforms like Facebook and Instagram for targeted social media marketing campaigns. Online advertising: Online advertising has revolutionized how businesses attract leads, surpassing traditional advertising methods in reach and efficiency.

Healthcare 52

Healthcare Multi-Channel Social Media Advertising 52

BirdEye

OCTOBER 31, 2023

Facebook boosted posts are posts on your page’s timeline that you can turn into advertisements by paying a fee to Facebook. It is a paid advertisement model that helps you improve the reach and engagement of your content on the social networking site. Let’s look at each of these formats in detail to help you decide.

Social Media 111

Social Media Advertising Events ROI 111

InMoment XI

JULY 12, 2023

A well-designed CX strategy can be the main aspect that helps you attract and retain your customer base, so you don’t want to leave anything up to change. Instead, your brand needs to have incredibly intentional customer experience management techniques in place.

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

SurveySparrow

DECEMBER 14, 2020

Business leaders today are well aware that the success of a company is heavily dependent on customer experience management. Happier customers improve sales and ensure a stable revenue base for your business. That is why businesses have extensive budgets to improve their CX and create loyal customers.

Customer Experience Management 52

Customer Experience Management Measurement Customer Experience Net Promoter Score 52

BirdEye

APRIL 28, 2023

Referral program When it comes to the insurance industry, your loyal clients are among the most valuable advertising assets at your disposal. Paid advertising Another effective tool is paid advertisements. Keep in mind that, as its name suggests, paid advertising requires a budget.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

BirdEye

DECEMBER 26, 2023

This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Brand salience is a marketing metric that describes the degree of importance or prominence a brand holds in the consumers’ minds during their buying decisions. Table of contents What is brand salience?

Brands 105

Brands Social Media Competitive Advantage Measurement 105

ReviewTrackers

AUGUST 6, 2020

I took it when I was transitioning from advertising to marketing career and found it to be incredibly helpful. It teaches any marketer how they can work well with their sales team, which I think is such a powerful skill to have — and also how to create really strong content, keeping your customer, SEO, and the buying funnel in mind.

Marketing 114

Marketing Social Media Advertising Workshop 114

BirdEye

JANUARY 24, 2025

While traditional advertising like TV or print media speaks at an audience, active social media management across channels encourage dialogue. Using paid advertising options like retargeting, hotels can directly target users whove already interacted with their social media posts or website.

Social Media 52

Social Media Hotels Marketing Travel 52

BirdEye

APRIL 25, 2023

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Ask for customer reviews 8. Table of contents 1.

Seminar 98

Seminar Social Media Advertising Workshop 98

BirdEye

JANUARY 11, 2023

Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing. There are a variety of social media metrics you can track, including impressions, engagement rate, cost-per-click (CPC), and reach.

Social Media 98

Social Media Multi-Channel Advertising 2002 98

BirdEye

MAY 30, 2023

Competitive benchmarking versus competitive analysis Best practices for competitive benchmarking Competitive benchmarking benefits Best competitive benchmarking metrics FAQs about competitive benchmarking What is competitive benchmarking? The data you collect about your competitors become the metrics with which you set goals for your company.

Social Media 98

Social Media Metrics Advertising Measurement 98

BirdEye

DECEMBER 4, 2024

ASA guidelines : According to the Advertising Standards Authority (ASA), every testimonial or review showcased across marketing campaigns must be genuine. Businesses must also obtain explicit consent from customers to use reviews for marketing, not incentivize positive reviews, and hold relevant documentation for consent obtained.

Management 52

Management Multi-Channel Social Media Demo 52

BirdEye

JANUARY 12, 2024

Hyperlocal social media marketing, or hyperlocal advertising, is a strategy that zeroes in on a narrowly defined audience within a local area. It’s the difference between advertising to an entire city, state, or country versus focusing on a single neighborhood. Watch a demo today to learn more.

Social Media 109

Social Media Marketing Events Advertising 109

BirdEye

AUGUST 3, 2022

Direct marketing is when businesses advertise their products or services to specific individuals or groups. Direct marketing is an incredibly effective and widely-used strategy because it’s both easy to customize and easy to measure. Advertising on social media is a great way to engage with potential customers.

Connections 98

Connections Marketing Social Media Advertising 98

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Churn Customer churn happens when a customer/subscriber stops doing business with a company. So why should you care?

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

InMoment XI

SEPTEMBER 25, 2024

This technology matches the candidate’s skills and experience with job requirements. Personalized Advertising : NLP can analyze a user’s online behavior and preferences. Resume Screening : HR departments and recruitment agencies use NLP to help screen resumes.

Insights 195

Insights Social Media Net Promoter Score Events 195

BirdEye

APRIL 20, 2023

You can offer free product samples, exclusive deals, or even points if you’re running a customer loyalty program to get them to refer more people. This is a great way to build a community of loyal customers and increase your customer base. Here are some of the more important metrics to be aware of.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

BirdEye

APRIL 24, 2023

On the other hand, digital marketing strategy includes a broader range of tactics like paid advertising and SEO. Metrics: B2B marketers prioritize metrics like lead quality, conversion rates, and customer lifetime value, while B2C marketers emphasize metrics like website traffic, social media engagement, and customer acquisition cost.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

NOVEMBER 22, 2024

The system analyzes competitive property descriptions, marketing approaches, and client engagement metrics to identify market opportunities and optimize your agency’s strategy. Competitors AI Competitors AI monitors competitor activities across digital channels, analyzing their marketing strategies, pricing, and customer engagement.

Marketing 52

Marketing Social Media Multi-Channel Document 52

BirdEye

MAY 10, 2023

Follow it up by showcasing the value of your products or service to educate and build customer relationships. Video advertising Video provides an emotionally engaging method to connect with customers and captures their attention in ways that text or images can’t. This approach helps maximize brand awareness and exposure.

Marketing 98

Marketing Social Media Advertising Reference 98

BirdEye

SEPTEMBER 29, 2023

Buyer personas help businesses choose the proper marketing and advertising channels With detailed buyer personas, you can use your resources on channels that resonate better with potential customers. They developed buyer personas and determined that targeting one particular type of customer would help in generating sales.

Insurance 111

Insurance Social Media Multi-Channel Advertising 111

BirdEye

JUNE 23, 2023

If you’re a retail or eCommerce business owner, you must be looking for an effective ad platform to advertise your products. While it is similar to Google Ads (formerly Google Adwords), search ads, and social media advertising , designing your Google Shopping strategy still needs some unique approaches.

2023 98

2023 Advertising Apparel Retail 98

Beyond Philosophy

JULY 5, 2015

Customer behavior is recognized as essential to enterprise success, and optimal relationships are sought. Performance measurement is focused, and shared, on what most monetizes customer behavior (loyalty, emotion, and communication metrics such as brand bonding and advocacy, replacing satisfaction and recommendation).

Customer Centricity 111

Customer Centricity Banking Airlines Customers 111

BirdEye

AUGUST 25, 2023

With a solid presence on social media platforms, businesses can do more than just advertise. This makes it easier for them to browse the content, connect with the customer service team, and complete the purchase in a few simple clicks. You’ll see everything from shopping behavior to conversion metrics.

Social Media 98

Social Media E Commerce Advertising Events 98

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. Advertising – and more specifically, Google AdWords – just doesn’t deliver results as it once did. Expand Data Analysis Beyond Traditional Metrics.

Marketing 72

Marketing Net Promoter Score Multi-Channel Customer Centricity 72

BirdEye

MARCH 28, 2025

Market update template Track performance metrics on interest rates, demand, and market shifts and share them to stay ahead of housing industry trends and provide value. It has been so efficient to post advertising onto our multiple social platforms from 1 central location! Example: Just Sold! Thinking of selling? We can help!

Social Media 52

Social Media Marketing 2025 Events 52

BirdEye

AUGUST 28, 2023

Social reach is one of the most important metrics of social media management. This metric says: Who your content is reaching Whether it’s effective in the ROI What is nonsocial reach? Reach is one of the most important social media metrics to measure because it helps you better understand your brand awareness.

Social Media 98

Social Media Metrics Measurement Multi-Channel 98

Helpware

AUGUST 7, 2018

If your customers are happy, magical things happen. They give you free word-of-mouth advertising. Just a 5% increase in customer retention can have a dramatic impact on your bottom line, increasing profitability by a whopping 75%. One of the key components is your customer support strategy. They do more business with you.

Metrics 100

Metrics Measurement Customer Experience Net Promoter Score 100