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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

social media, email marketing, online advertising, and in-store promotions). Step #5: Loyalty Programs. Loyalty programs are a great way to incentivize customers to visit your store more frequently. Discounts and promotions that are tied to a loyalty program can help customers feel that you value their business.

Retail 370
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Wired Together: Building Customer Loyalty And Word of Mouth

Experience Investigators by 360Connext

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. Their customers did their promoting.

Loyalty 291
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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant.

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4 Ways To Build A Better Loyalty Program

ERDM

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

The exclusivity and allure of the iconic Tiffany Experience throughout the entire customer journey—advertising, web presence, in-store experience, packaging, unwrapping, and ownership (of both the jewelry and box!)—is is about so much more than a brilliant piece of jewelry.

Brands 370
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iOS 14.5: The New Frontier of Ecommerce Retention

Retently

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years.

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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.